Posts tagged subject line RSS

The Best Subject Line Is...

Return Path is helping email marketers achieve better subject lines. A new study by the data solutions provider is shedding light on several widely held beliefs about consumer preferences and behavior when it comes to email. For starters...

Ranked: 5 Spooky Commerce Subject Lines

The 2014 holiday season is quickly approaching, but before retailers put the finishing touches on their Black Friday campaigns, there is another holiday that needs attention – Halloween. Halloween is a holiday that is celebrated...

The Recipe to Subject Line Success

The search for the perfect email subject line may finally be over, as a new study from Retention Science is shedding light on what attributes result in the highest open rates for marketers. The study, which analyzed more than 260 million...

8 Ways to Improve Your Site Over the Weekend

Everybody may be working for the weekend, but if you run a website, you already know that you’re almost always working on the weekend, as well. In fact, most of the work of the everyday Web professional has to do with tweaking...

Subject Line Testing Tool Gets Right to the Point

A new tool aims to help email marketers create stronger subject lines. Marketing service provider Worldata launched to help email marketers get the best results from their campaigns. The Subject Line Scoring Tool enables...


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