Posts tagged sundaysky RSS

Manage SmartVideos with New Lifecycle Platform

SundaySky has unveiled a new platform that enables marketers to create and manage their SmartVideo campaigns through a self-service console. The platform, dubbed the SmartVideo lifecycle marketing platform , enables marketers to create...

Advertisers Get Smart with Videos

Video is one of the most engaging forms of content nowadays, and brands are finally starting to take notice. In fact, eMarketer predicts that U.S. video ad spend will climb from $4.14 billion in 2013 to $8.04 billion by 2016. One of...

Videos Impact Conversions, Revenue

On-site videos deliver brand awareness and engagement, but what is most appealing to companies is the performance and financial impact videos are generating, specifically conversions and revenue. That’s according to SundaySky...

Get Smart By Boosting Video Engagement

Businesses looking to implement a video strategy into their website marketing efforts might want to consider leveraging SmartVideo technology. SundaySky ’s SmartVideo solution offers a personalized way to engage with consumers...

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Why You Need E-Commerce Video Now

The biggest takeaway from the State of Video in E-Commerce that we published several months ago, citing conclusions from SundaySky’s Q4 2010 report, was that the large majority of online merchants have thus far underutilized...

Retailers Failing at Video SEO

SundaySky recently examined video’s role in e-commerce and found that the majority of retailers fail to properly optimize their videos for search. Barely half of the top 50 e-commerce sites (54%) are indexing any videos on Google...

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