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Twitter Lets Complainers Unite

Something looks pretty familiar over at Twitter...its just-announced mobile video camera and private group messaging looks at lot like some of its social media brethren. Twitter's new private conversations allow users to converse...

Twitter Caters to Its Largely Inactive Audience

Sixty-three percent of Facebook users log on the social network daily. On Twitter, brands are lucky if their followers log in weekly (more than half of Twitter users log in weekly or less often, combined). This means the majority of...

Twitter Grows Its Presence in India

Twitter is trying to make its social network more accessible to people around the world, which is why it has reached an agreement to acquire mobile marketing platform ZipDial. ZipDial , which is a Twitter product partner based in India...

Twitter Unveils New Targeting Feature

Twitter has introduced a new way for advertisers to target consumers with the launch of a feature called “tailored audiences from mobile apps.” This new targeting feature enables advertisers to create audience segments...

When to Tweet & Post This Holiday Season

It should come as no surprise that e-commerce retailers turn to Twitter and Facebook more in December than any other month, but how do they stand out from the crowd? Salesforce Marketing Cloud recently analyzed more than 3 million...

Here's to a More Social 2014 Holiday

The holidays may be a time for socializing, but last year not all e-commerce brands mingled where it counted – the top social media networks. According to a quick report from StatSocial (infographic below), a social analytics...

Twitter Gets Direct

Twitter has unveiled a new feature that enables users to share tweets privately via Direct Messages with any of their followers. To use the feature, users simply need to tap the “... More” icon and select “Share via...

Dump Facebook & Twitter for Branded Communities & Email

When it comes to consumer engagement, you'd be better off dumping Facebook and Twitter in favor of branded communities and email, according to a new report out by Forrester. The report, titled "Social Relationship Strategies...

Is Twitter's Instant Timeline Enough?

Twitter's problem isn't a growth problem - it's an engagement problem. Even with more than 500 million users (although that number is likely skewed by bots), the platform needs to do something about getting them (the real...

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IBM and Twitter Realize it Takes Two to Tango

Social media provides companies with a near endless supply of data. Companies that leverage the channel correctly can learn an immense amount of information about their customer base, like how end-users "feel" about their...

Looking to Drive Referral Traffic? Go With Pinterest, Not Twitter

As more and more companies leverage social media it is vital that companies have a realistic idea of what they could get from their efforts. Shareaholic , a maker of content amplification software, has released the 3rd Quarter 2014...

How to Use Retargeting for the Holidays

With the holidays rapidly approaching consumers will be hopping from website to website searching for the right product at the right price. In order for companies to maximize their profits from the holiday season they need to devise...

4 Examples of Social Shopping in Action

Social shopping is finally gaining steam. Although the idea of driving sales through the social channel isn’t a new concept, it certainly seemed to gain momentum in 2014. Facebook and Twitter , for example, both confirmed that...

Amazon Rolls Out Another Twitter Integration with #AmazonWishList

The enormous popularity of social media provides companies with an excellent platform to attract and engage with consumers at any time. With more and more integrations popping up for companies to sell their products on popular social...

6 Social Media Cover Photos that Rock

With the right cover photo design, brands have the ability to make a statement on social networks like Facebook, Twitter and Google+. While some brands choose to use this customizable profile space to show off their top products, others...

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