Posts tagged twitter&pageindex=5 RSS

Back to the Basics: A Social Media Content Creation Checklist

:: Kate Salyers, Your Social Status :: Social media content creation is one of the most ignored steps of a social media strategy. Businesses are often eager to “get in the social media game,” ignoring the need for representative...

8 Ways to Create & Portray Brand Authenticity

:: Eric Taylor, Qwaya :: A positive brand reputation is something that will serve your business well, especially in the realm of social media. Not every brand is going to become a household name with millions of followers, but well...

Social Media Solution Uses Twitter to Drive Traffic to Partner Channels

Software-as-a-Service (SaaS) company TIE Kinetix has added a new social element to its Content Syndication Platform with the launch of the Social Media Syndication Solution that is designed to make delivering dynamic marketing messages...

Five Mother’s Day Social Strategies

Sunday is Mother’s Day, which not only means that you still have time to pick up gifts for the most important ladies in your life, but also that brands have put their Mother’s Day marketing campaigns into full force across...

Now Open: Twitter Self-Serve Ads

After spending a year in limited release, Twitter has finally opened its self-service advertising program to the public. This is not only big news for businesses who maintain an active presence on the micro-blogging social network...

Target Twitter Ads with Keywords

Twitter is stepping up its ad game with its latest launch of keyword targeting in timelines. Keyword targeting allows advertisers on the micro-blogging social network to reach consumers based on the keywords in their recent tweets...

Viral content is king for marketers says Twitter's Bain

:: by Lindsay Whitehurst , Website Magazine Special Contributor :: One way to think of Twitter is as a digital watercooler, a gathering place for people to talk about their favorite TV shows, latest news or make a political statement...

2013: Social SEO Required

Good SEOs can no longer ignore social. It may have been possible last year, while search engines were still experimenting with the incorporation of social signals into their algorithms, but in 2013, Social SEO is required. The Web...

Pinfluencer Gets a New Name and Social E-Commerce Product

Pinfluencer literally made a name for itself by providing marketing and return-on-investment (ROI) analytics to brand’s using the Pinterest social network. However, as the company begins to move away from only using information from...

TweetDeck Upgrades Search Functionality, Offers Column Filters

Twitter-owned Tweetdeck , arguably the most popular platform for social media users to manage the Twitter conversations, has released a set of column filters for both the Tweetdeck web and Chrome apps. Twitter recently released content...

Does Follower Score Matter?

One of the best ways to gain digital popularity is by marketing your brand on social networks like Twitter. Professionals and brands alike can leverage social sites to reach a large audience, foster relationships and gain free word...

Twitter Gamification with Bunchball Nitro Connectors

Gamification is a digital trend that captured my attention since it first began to emerge. Why? Well, I think people need motivation – but motivation doesn’t always have to come in the form of money. Sometimes it’s...

Twitter Allows AmEx Customers to Buy Products by Tweeting

Will that be cash, check or…tweet? Yesterday, Twitter announced the kind of shocking news that users will now be able to pay for products by simply tweeting thanks to a new integrated payment system from American Express. This...

Content Marketing Without a Blog

It’s no secret that content marketing has a phenomenal ROI (the statistics only seem to get better with each passing year). In fact, Kapost and Eloqua recently produced an eBook on the ROI of content marketing in which they stated...

Profile Dimensions of the Big 3 Social Networks

The most immediately apparent social media design flaw that far too many brands fall prey to is having one (or more) improperly sized images on their social network profiles. With a medium as visual as social media, it's important...

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