Posts tagged video ad formats RSS

Interactive Video Ads Arrive at InMobi

Mobile advertising network InMobi is putting video in the spotlight, as the company has unveiled advanced video ad formats that are designed to create an interactive and engaging ad experience for consumers. The video ad formats aim...

Advertisers Lack Tools to Measure Video Ads

Video advertisements are becoming the go-to ad format for brands looking to reach and engage consumers, however, a new study suggests that some advertisers lack the tools needed to measure the performance of this type of ad properly...

Unicorn Expands Ad Opportunities for Video Publishers

Increasing your arsenal of video advertising opportunities just got a little bit easier thanks to the new Unicorn OnceUX solution from Unicorn Media . If you’ve never heard of Unicorn Media, it’s a company that provides...

A "Social" Pre-Roll from YuMe

Video advertising provider YuMe released a new product feature which it hopes will work to increase the brand engagement factor of video ads. The new YuMe pre-roll ad (see below) enables brands to select up to three optional links...

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New Interactive Video Ad Formats for Mobile

Limelight Networks has introduced a service that enables interactive video ad units within applications running on iOS and Android platforms. Called Limelight REACH Interactive, the service helps publishers, agencies and advertisers...

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