Posts tagged video RSS

Accreditation for the Viewability of Video

Chicago-based technology and advisory firm AdYapper announced the accreditation of their measurement of desktop video viewable impressions and related viewability statistics by the Media Rating Council (MRC). SUBSCRIBE to Website Magazine...

Raising the Video Standard with Wideo

Video provides an excellent opportunity to help enterprises raise awareness and generate conversions but to date creating those assets and measuring the response from video initiatives has been relatively difficult. That's beginning...

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The 2016 Digital Video Toolbox

The majority of marketers agree that the type of content with the best return on investment (ROI) is video, yet many brands still overlook this content type in their marketing strategies. The reason video is sometimes overlooked is...

Over-the-Top (OTT) Streaming in the Limelight

Video consumption by Web users seems to break records every year and companies are actively looking for reliable ways to deliver the best possible experience. Digital content delivery solution Limelight Networks , for example, announced...

Tracking Video Engagement Data with Vidyard & Marketo

Marketers are increasing their investment in video, but many still lack the tools to understand who is watching what and how their assets are contributing to the bottom line - but that's beginning to change. Video and marketing...

Google Adds Video Campaign Support for AdWords App (Android)

Google introduced two new features to its AdWords application for AdWords (which it launched in March 2015). Advertisers will now be able to view insights/data about their video ad campaign performance including views, impressions...

Video-Based Shopping Comes to AdWords

Google introduced two new video formats in AdWords - TrueView for Shopping and Shopping ads on YouTube. The new TrueView for Shopping product enables marketers to display interactive video ads that contain actionable shopping "cards...

YouTube Makes Video Shoppable

Google-owned YouTube will soon make its video shoppable (Fall 2015), with the company announcing a new ad unit this week called Shopping ads. YouTube has clearly been preparing for this moment, introducing Cards for related content...

Video Comes to Salesforce Communities

Video marketing and analytics platform Vidyard has introduced a way for Salesforce clients to enable their users to share and watch video content online within Salesforce Communities, and more importantly, measure just how engaged...

From Product Image to Product Video with ZAP-EB

eBay Sellers have a new and rather interesting tool at their disposal and it could put video front and center on the marketplace. Available for Apple iPhones, iPads and iPod touch mobile devices running iOS 7 or later, ZAP-EB is an...

Get in Control: Live Streaming Simplified with Wowza Private Label

Video and audio streaming service provider Wowza Media Systems has released a private label product that will enable any enterprise (or individual) to deliver a white-label custom mobile encoding solution to their own users. Wowza...

Wistia Takes Video to the Enterprise

Enterprises taking advantage of the many benefits of video today have likely experienced the complexities of managing (hosting and analysis, for example) those important assets and their corresponding campaigns. One of the most significant...

The Future of Video at Adobe is Shoppable

Video is evolving; where consumers were once only able to view, now they can interact. In the realm of e-commerce, that's a genuine game-changer. There are several solutions on the market for what's being called "shoppable...

Connecting Users with Video in the Right Moment

Video is killing it - U.S. advertising agencies and marketers spend approximately $1.5 billion on mobile videos ads in 2014 and it is only expected to grow in the years to come, projected to increase to more than $6 billion by 2018...

[Infographic] Those Dang Kids and Their Videos

With study after study indicating the importance of video within the modern enterprise, it should come as little surprise that the majority of millennials - the generation born between 1980 and 2000 - are likely to watch a video when...

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