Posts tagged video RSS

March Online Video Rankings Shows Continued Growth

Video, as a channel, just keeps growing and growing. comScore released data from its Video Metrix service last week showing 187.8 million Americans watched 46.6 billion online content videos in March 2014. Where should you spend time...

Launch Video Ad Campaigns for Every Screen

Tremor Video is looking to take the hassle out of optimizing video ad campaigns for multiple devices. Using the company’s VideoHub technology, Tremor Video helps advertisers reach their goals by programmatically delivering optimized...

The Video Experience Retooled at AOL

Online video consumption is surging, with 78 percent of people watching online videos every week. With the phenomenal level of interest in and usage of video, it's no wonder that digital powerhouse AOL has announced the refocusing...

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Manage SmartVideos with New Lifecycle Platform

SundaySky has unveiled a new platform that enables marketers to create and manage their SmartVideo campaigns through a self-service console. The platform, dubbed the SmartVideo lifecycle marketing platform , enables marketers to create...

Monetizing Video with Kaltura

Open-source video platform Kaltura has released a set of video monetization tools that includes in-player advertising - using both native players and server-side stitching - along with all forms of OTT monetization, Ads, Subscription...

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TubeMogul Files For $75M IPO

Video ad buying platform TubeMobul is going public, officially filing its S-1, with an offering of up to $75 million. TubeMogul evolved over from a pure-play video analytics company into a powerful ad-buying platform that aggregates...

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Advertisers Get Smart with Videos

Video is one of the most engaging forms of content nowadays, and brands are finally starting to take notice. In fact, eMarketer predicts that U.S. video ad spend will climb from $4.14 billion in 2013 to $8.04 billion by 2016. One of...

Invodo Delivers Video for Magento

Online shoppers are no strangers to using video in their product research and selection process, but adoption has been slow for merchants (not to mention e-commerce software solutions). Business video solution Invodo, however, has...

Test Drive Automated E-Commerce Video

If you have been hesitant to invest in automated videos for your e-commerce store, then check out the new “Try It Now” service from Treepodia. The service enables retailers to generate a product video for any item in their...

Video Consumption Driven Primarily by Google's YouTube

U.S. consumers watched nearly 50 billion online videos in January 2014 according to recently released data from the comScore Video Metrix service. What's more is that video ad views totaled nearly 27 billion. Google sites (driven...

Hey Google, That's a Big Video

The search results pages are dynamic places. Dynamic in that they change and evolve - sometimes faster than digital marketers expect or are prepared for. That's the case with Google's introduction and recent inclusion of an...

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Brightcove Brings Video Ads to Chromecast

Cloud-based video service Brightcove has announced that developers creating apps for Google Chromecast (a dongle that enables users to stream digital content via WiFi to their HDTVs) will now be able to use its services for deployment...

With $47 Million in New Funding, Kaltura is the Video Service to Watch

Video platform Kaltura has raised $47 million in funding from SAP Ventures, Nokia Growth Partners, Commonfund Capital, and Brazil-based Gera Ventures. Kaltura is an open-source, white-label video platform that has proven to be quite...

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5 Video Strategies for E-Commerce Merchants

It can be difficult for digital retailers to stand out on the ’Net, as the competition within email inboxes, social newsfeeds and search engine result pages is fierce. One of the most effective ways to create a lasting impression...

Ways to Use Video in Content Marketing [Infographic]

:: By the team at Prestige Marketing :: As the online marketing world continues to evolve, there has been a growing emphasis on the importance of engaging content. A 2013 study from the Content Marketing Institute found that 93 percent...

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