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A Retargeting Platform for the Music Biz

Despite record colds in much of the country, summer music festivals are right around the corner and music marketers have been hard at work to promote their events, their artists and their labels. Nearly 500 record labels and artists...

Adwords Shared Budget Aids Account Performance

Google just released a new feature that enables advertisers to share budget (daily spend) across multiple campaigns in an Adwords account. The feature is actually quite innovative. Say for example that an advertiser runs three campaigns...

URL by Match Type in adCenter & Yahoo!

Advertisers running search campaigns on Bing and Yahoo have a new feature at their disposal - custom URLs by Match Type . The capability provides advertisers with greater control and visiblity into match type performance, enabling...


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