Posts tagged wm-analytics&pageindex=3 RSS

App Watch: Making Sense of Social Media Intelligence with Unmetric

Social media intelligence platform Unmetric has launched a mobile app that enables marketers to monitor their competitors in real -ime. The new Sense app, available for both iOS and Android, provides a stream of campaign images, videos...

Mobile Gets the Email Opens, Desktop Gets the Conversions in Q2

A new report from Movable Ink indicates that while email recipients on mobile devices are responsible for more opens, those using their desktop are generating more conversions. Movable Ink's Q2 " US Consumer Device Preference...

Connecting On-Premise and Cloud Data Sources with ADF

Micrsoft's Azure Data Factory (ADF), which first became available as a public preview in October 2014, has launched to the general developer public. ADF, an important component of Microsoft's Cortana Analytics Suite, is a cloud...

New Search Analytics API a Digital Blessing for SEO

The Search Analytics feature within Google's Search Console (formerly Webmaster Tools) has been well received by 'Net professionals - particularly those involved with search engine optimization. Google's Search Analytics...

Enter Mouseflow, The New Leader in Session Replay Solutions

How much do you really know about how users experience your site? Sure, you can tell quite a bit about how engaging your content is by using a traditional Web analytics solution (e.g. pageviews, time on site, bounce rate, etc.), but...

Centralizing Mobile Initiatives, TUNE Acquires Artisan Mobile

Web workers will likey see more integrated product suites for their mobile initiatives in the near future. Mobile marketing platform TUNE, for example, recently announced the acquisition of Artisan Mobile, a provider of solutions for...

Simple Time-on-Site Secrets for Online Publishers

What impact would an increased amount of " time on site " by users have on the bottom line of your publishing enterprise? It's pretty obvious right? It would be immensely positive! Publishers that focus on getting users...

Mobile Marketing and the Role of Call Analytics

If you aren't measuring the calls generated from mobile advertising, you could be missing out on nearly 50 percent of mobile conversions, according to a new report from DialogTech. The data from the call analytics and automation...

4 Website Elements That Need A/B Testing

:: By Larry Alton, @LarryAlton3 :: In today’s Internet landscape, there’s no time for slowing down or settling. If your website isn’t constantly evolving to include new technology and satisfy changing demands, you’re...

CoolaData Continues Its Global Expansion

Event-based behavioral analytics company CoolaData is expanding across the globe, as the company has unveiled a new office in New York to support increased demand for its cloud-based behavioral analytics suite. CoolaData ’s solution...

Using the Cloud to Power Big Data

Always looking for a way to grow their business, many brands are turning to big data in order to discover consumer trends and behaviors. Mphasis , a consulting, operations outsourcing and enterprise solutions company, has recently...

Identify, Measure and Optimize Mobile Content with Kochava

Mobile attribution analytics and optimization company Kochava announced a new "class" of integrations for its Adapter Framework to support push and in-app messaging providers. The addition of push and in-app messaging integrations...

Calls Are On the Rise for SMBs

:: By Mark Sullivan :: There is no denying the effect mobile devices are having on small and medium-sized businesses (SMBs). According to a recent study, inbound phone calls for SMBs are on the rise. In Q1 of this year alone, calls...

Email Open Rates on Mobile Devices

More than 4 in 10 email opens are occurring on mobile devices (smartphones) in the UK according to recently released research from Movable Ink. Seventy-one percent of total email opens in the UK during Q1 2015 took place on mobile...

Multi-Screen Ads Create Device Dilemma for Digital Marketers

:: By Daniel Weisbeck, Netbiscuits :: The way in which media is consumed has changed beyond all recognition over the years. After all, why just sit in front of the TV when you can sit in front of the TV together with a laptop and your...

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