Posts tagged wm-email&pageindex=2 RSS

When to Remove Contacts from Your Email List

Today, email remains one of the most consistent and reliable ways for marketers and brands to reach their consumers. Yet, as marketers are constantly on the hunt to add new addresses to their contact lists, it’s important they...

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What Makes an Email Successful

Constant Contact is shedding light on what makes up a successful email campaign, revealing that there are three factors that can make or break an email campaign, including what is put in the campaign (content), when the message is...

Return Path Offers Insights Into Consumer Purchase Behavior

Return Path is providing marketers with purchase behavior and market trend data thanks to the launch of the company’s newest Data-as-a-Service solution called Consumer Insight. Consumer Insight makes email data on more than 2...

The Case for Holiday-Themed Emails

From back-to-school to New Year's, there's a reason for retailers to get into the holiday spirit. A new study from Yesmail found that holiday-themed email open rates jumped from 14.2 percent in 2013 to 15.1 percent in 2014...

Back-In-Stock Emails Have Their Moment

Retailers who saw increases in email conversion rates and revenue per email sent in Q2 2015 are not alone. Listrak reports that there were significant increases in average conversion rates for all retail email campaigns on its marketing...

Gmail Increases its Lead on the Email Pack

Email has long been one of the most resilient tools in marketers' toolkits, adapting to suit the ever-expanding needs of professionals. Popular email services provider (ESP) Mailchimp has released its latest figures on how many...

Understand Who's Opening Your Emails

As companies look to increase lead generation through email they must insure they are receiving actionable analytics from their campaigns. Intelliverse , a provider of business communication services and software, has announced the...

Email Open Rates on Mobile Devices

More than 4 in 10 email opens are occurring on mobile devices (smartphones) in the UK according to recently released research from Movable Ink. Seventy-one percent of total email opens in the UK during Q1 2015 took place on mobile...

Hot & Cool Email Tools for Web Workers

SUBSCRIBE to Website Magazine - 12 Issues FREE Email remains the most powerful mechanism for customer retention. Web workers that prioritize the channel experience far greater degrees of digital success typically than those that do...

Email Verification Solution for Campaign Monitor

At any given time, how much of your database (the "list" in email marketing speak) is active or somewhat active, clicking through and interacting with your brand? The answer is an important one as the higher the level of...

Making Email Personalization Personal

Despite all the technological advancements in the past decade, most senders have yet to master the art or science of personalization - and that's unfortunate because there tends to be no more effective marketing channel than that...

1:1 Personalization via Email

Predictive analytics platform provider Reflektion has unveiled a new solution called Right Time Messaging, which enables marketers to personalize emails to individual recipients up until the moment the email is opened. Right Time Messaging...

Email Intelligence with MailChimp & Microsoft's PowerBI

MailChimp has partnered with Microsoft in an integration that will enable users of the email marketing service to better visualize their data with the help of the PowerBI platform. MailChimp users that connect their account with PowerBI...

Shopping Cart Abandonment as Part of the Path to Purchase?

The majority of consumers use online shopping carts to store items for later purchase according to new data from Bronto Software (recently acquired by NetSuite ). The data comes from Part Two and Three of the company’s “...

A Simplified Email Experience for Marketers

Email has long been one of the most powerful tools in marketers’ repertoires and with new email integrations continuously hitting the market it looks to stay among the top tools for the foreseeable future. Cloud Elements , a...

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