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The Power of Personalized Emails

If your online retail enterprise isn't doubling down on email this holiday season, you are going to miss out. New research from Salesforce, published in its "Predictive Intelligence Benchmark Report," reveals that 60...

Online Shoppers Easily Duped

56 percent of holiday shoppers will do some of their shopping on the Internet this year, and they'll be receiving and reading email newsletters and email notifications as they do so. Along with the greater number of shopping deals...

Automated Giveaways with Mobio & MailChimp

Consumers are demanding more rewarding experiences from brands - those that provide such engagement opportunities will not only increase interaction, but are likely the only ones that will achieve success in 2015 and the digital years...

Deliver and Track Interactive Video

While Email continues to be a powerhouse for digital marketers, businesses are always looking for ways to make their emails more engaging. SoMedia Networks , a provider of cloud-based video production solutions, has announced the launch...

Microsoft Acquires Popular Mobile Email App

Mobile and email are two of the most important channels to businesses today. With consumers spending more time than ever on their mobile devices as well as businesses sending more emails than ever , mobile email apps have become a...

Survey Software a Perfect Fit for Campaign Monitor

Email marketing platform Campaign Monitor acquired online survey software solution GetFeedback in mid-Nov. 2014, setting the digital stage for a rather epic virtual battle with its competitors who seem to be rapidly acquiring supplementary...

4 Reasons Your Emails Aren't Being Delivered

Email is an essential part of any successful digital marketing strategy. When used correctly, this channel has the potential to drive website traffic, increase conversions and recover abandoned shopping carts. One of the biggest challenges...

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Email Deliverability; The More You Know

Did you know that 1 in 6 permissioned emails from legitimate senders never reach the inbox? For those Web professionals that use the email channel with any regularity, something has to be done about the ongoing deliverability issue...

BIG LIST of Email Design Tools

Email has long been one of the best ways for companies and the marketers they employ to reach their consumers. Unfortunately, designing an email from the ground up can take an exorbitant amount of time that many companies just don’t...

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Dump Facebook & Twitter for Branded Communities & Email

When it comes to consumer engagement, you'd be better off dumping Facebook and Twitter in favor of branded communities and email, according to a new report out by Forrester. The report, titled "Social Relationship Strategies...

Acquire Emails via AWeber's Mobile App Atom

No doubt about it - acquisition has to be one of the hardest parts of operating a successful email marketing campaign. There are myriad solutions available for this purpose (many of which readers will find in Website Magazine's...

Ranked: 5 Early Bird Holiday Subject Lines

Halloween is officially over, which means that Black Friday is just around the corner. While most merchants are getting their marketing campaigns ready for the season’s biggest shopping day, some have already begun promoting...

Are You Giving Email Enough Holiday Credit?

With the holiday season rapidly approaching, businesses are making the final push to ready their supplies for when consumers start storming into their stores and racing to their websites . MailChimp has released its latest survey titled...

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Email & Retail Customer Loyalty in Focus

Email marketing automation provider dotMailer has released a series of updates to its Magento extension designed to help retailers drive engagement and loyalty. The updated plugin most notably offers retailers the ability to integrate...

Create Responsive Emails with BeeFree

Email continues to be a dominant force for marketers as more than 100 billion emails sent and received every day. However, in order for marketers to set themselves apart from the competition they need to design a visually appealing...

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