Posts tagged wm-mobile RSS

Policing App-Install Campaigns

Mobile app advertising is a big business. In fact, it accounts for a majority of Facebook's ad revenue. In the world of Internet advertising, however, success comes with the risk of fraud. To help protect brands' and mobile...

Consumers Shift to Mobile for Travel Bookings

Powerhouse tech company Adobe has released its annual Digital Index Travel Report , which goes into detail on a variety of topics including total online travel spend, consumer buying behaviors across devices and top destinations. According...

13 Reasons to Empower Your Employees with Mobile Apps

:: Diwiyne Johnson, Vanity Point :: Mobile applications designed to boost productivity for businesses have grown rapidly. With an estimated 2 billion smartphone users worldwide, employees are well-equipped to leverage the power of...

Solving the Cross-Channel Attribution Problem

Cross-device technology company Drawbridge is partnering up with marketing software provider Kenshoo to help marketers more effectively tie desktop clicks and conversions to mobile activity without relying on consumer login data. The...

A Viable In-App Payment Alternative

It's not easy for today's digital publishers to monetize their work, but that's starting to change. Opera Mediaworks, for example, has announced a new "user-centric" advertising option for publishers that could...

StubHub Looks to Personalization and Content Partnerships to Increase Engagement

As brands look to inspire consumer engagement many have started to incorporate personalization tactics in their websites and apps. StubHub , a popular ticket marketplace, has released an update for its iOS and Android mobile and tablet...

Easing the Process of Mobile Payments

As mobile technology continues to further infiltrate the e-commerce market, brands must be sure that they are enabling consumers to purchase items while on their mobile devices. Unlike on desktops, were typing billing and shipping...

Design Ideas for Rockstar Apps

:: By Chirag Leuva, Yudiz Solutions :: Design among other factors plays a vital role in the success of a mobile app. Developers should ask themselves whether their app looks interesting to a user a first glance; whether or not it looks...

Mobile Search Gets More Social

Google has announced that it is now displaying Tweets in searches conducted on mobile devices. The search update is rolling out gradually, first on Google apps and then on mobile browsers. With the update, real-time content from Twitter...

OpenTable Integration Expands Mobile Payment Support

Consumers today are using mobile in ways that were never even imagined 10 years ago. One of many new ways in which consumers are leveraging their smartphones is to pay for their meal at restaurants. OpenTable , an online restaurant...

Microsoft Releases Windows Phone Update with New App Store

As mobile phone makers look to acquire new consumers it’s vital they provide an intuitive way for consumers to find and purchase new apps. Microsoft Windows has recently released its latest Windows Phone update called Build 10080...

Bing Follows Google’s Lead (Again)

Bing has announced a mobile search update of its own following Google’s big news from last month. According to the search engine, it has been investigating various approaches to deliver the best possible search experience on...

Communication and Social Apps Dominate the Mobile Landscape

As companies look to expand their mobile presence and engage with more consumers, it vital they understand how consumers are using their devices in order to best tailor their mobile strategies. App Annie , an app analytics company...

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Consumers Embracing Mobile Devices In-Store

PowerReviews , a popular review and Q&A technology provider, has announced the release of a new study titled “ Mobile Wearable Tech and Hyper-Relevance: Transforming Consumer Behavior and Retailer Opportunities .” Analyzing...

Will Wearables Impact Shopping Behavior?

Mobile devices made a significant - some might say dramatic - impact on in-store and online commerce and now wearable technologies (e.g. smartwatches et al) are expected to do the same, at least according to a new study from PowerReviews...

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