Posts tagged wm-mobile&pageindex=2 RSS

Mobile Advertising is an Essential Part of the Marketing Mix

A new study from the Mobile Marketing Association (MMA) suggests that the optimal spend for mobile (based on total campaign spend, not just digital) is between 8-15 percent of an advertising budget. The data comes from the Smart Mobile...

Global Mobile Ad Revenue on the Rise

Mobile advertising revenue is on the rise across the globe according to new data from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, IAB Europe and IHS Technology. In fact, the data shows that...

Samsung Pay to Make Its U.S. Debut

Samsung Pay is debuting in the U.S. on September 28th. According to the company’s announcement, the mobile payment servic e will first launch in Korea on August 20, followed by a launch in the U.S. on September 28 and eventually...

Finding the Right Moment for Digital Ads

Online advertisers, at least those with some digital savvy, know that serving the "right" ad in the "right" moment, means everything when it comes to awareness, engagement, and conversion. And ad tech companies...

App Watch: Making Sense of Social Media Intelligence with Unmetric

Social media intelligence platform Unmetric has launched a mobile app that enables marketers to monitor their competitors in real -ime. The new Sense app, available for both iOS and Android, provides a stream of campaign images, videos...

Mobile Gets the Email Opens, Desktop Gets the Conversions in Q2

A new report from Movable Ink indicates that while email recipients on mobile devices are responsible for more opens, those using their desktop are generating more conversions. Movable Ink's Q2 " US Consumer Device Preference...

Should Your Brand Get an App? [Infographic]

While the mobile Web presents unparalleled opportunities to capture the attention of local consumers ready to call or visit a store (50 percent of consumers visit a store within one day of their local search on their smartphone according...

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Connecting Users with Video in the Right Moment

Video is killing it - U.S. advertising agencies and marketers spend approximately $1.5 billion on mobile videos ads in 2014 and it is only expected to grow in the years to come, projected to increase to more than $6 billion by 2018...

Retargeting for the Age of Mobile

Mobile has redefined the digital experience, but marketers are struggling to keep users engaged. Marin Software, however, has introduced a new and rather innovative solution that will make it possible to retarget the high-value users...

Market to Millennials with Mobile Applications

:: Diwiyne Johnson, Vanity Point :: Recent research suggests that Millennials (or Generation Y) are the group most likely to engage with companies via smartphone apps. This segment of consumers encompasses those individuals born between...

Adobe & The Future of Content Development

Adobe is introducing a new version of its Digital Publishing Solution (DPS) and it appears the company has its sights set squarely on marketers and their future in the realm of content development. The former version of DPS was already...

Game-Changer? SDK for Mobile Video and Native Ad Units

In just two short years, video is expected to account for 74 percent of all Internet traffic, which should give marketers just the push they need to explore both organic and paid opportunities in video, as consumer demand for it is...

Measure the Effectiveness of Facebook Ad Campaigns with AppsFlyer

Mobile marketing attribution and analytics platform AppsFlyer (a Facebook Mobile Measurement Partner) has introduced Facebook ROI reports, which will provide users of the solution with insights to optimize their app marketing campaigns...

Making Mobile Games More Social

The introduction of smartphones into the world not only revolutionized how consumers could talk to one another or how they could surf the Web any place that has cell reception, but also brought about a new era of gaming. Viber , a...

Centralizing Mobile Initiatives, TUNE Acquires Artisan Mobile

Web workers will likey see more integrated product suites for their mobile initiatives in the near future. Mobile marketing platform TUNE, for example, recently announced the acquisition of Artisan Mobile, a provider of solutions for...

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