Posts tagged wm-mobile&pageindex=4 RSS

Consumers Freely Give Personal Info for Personalization, Perks

No longer viewed as creepy or a violation of privacy, almost half of consumers will share personal details and opt-in to receive relevant, targeted, personalized communication and information from companies they trust, as long as it...

Powering Performance-Based App Marketing

Mobile application marketing platform AppLift has acquired Bidstalk, a white label mobile DSP (demand-side platform). The acquisition of Bidstalk and its proprietary programmatic offering will enable marketers to buy RTB-traded mobile...

Azure Enabling Application Devs to Test Security With Tinfoil

More than 13 percent of all reviewed sites can be compromised automatically and 49 percent of Web applications contain vulnerabilities of high risk according to the Web Application Security Consortium . It's an increasingly serious...

Mobile Today: Track Your App's Performance & Revenue On-the-Go

App store intelligence platform appFigures is helping developers better track app performance with the launch of its native iPhone app . The app is free for all appFigures members, and aims to help users monitor app performance with...

The Mobile Market's Top Browsers, Screen Sizes & More from Q1 2015

DeviceAtlas has released some interesting data on the latest trends in the mobile market for Q1 2015, identifying the most popular devices used for Web browsing as well as the top mobile browsers. With 81.5 percent market share, Android...

Bigcommerce Collaborates with PayPal

Mobile sites have come a long way since their inception and as consumers browsing and purchasing habits morph from desktop to mobile, companies must think about the entire customer journey when designing a site. Bigcommerce , an e...

Taking the Stress Out of Mobile Payments

Mobile has become one of the most lucrative channels for e-commerce businesses and in order to keep the digital dollars flowing companies are looking for ways to remove the barriers that can hinder conversion. SEQR , a European mobile...

Life After Mobilegeddon: Tested Techniques That Help Increase Mobile Conversions

By Marcus Howling, Web Talent Marketing Business owners and marketers have been scrambling for the past few months trying to prepare for the release of Google’s Mobilegeddon. Webmasters should have been preparing for this since...

Policing App-Install Campaigns

Mobile app advertising is a big business. In fact, it accounts for a majority of Facebook's ad revenue. In the world of Internet advertising, however, success comes with the risk of fraud. To help protect brands' and mobile...

Consumers Shift to Mobile for Travel Bookings

Powerhouse tech company Adobe has released its annual Digital Index Travel Report , which goes into detail on a variety of topics including total online travel spend, consumer buying behaviors across devices and top destinations. According...

13 Reasons to Empower Your Employees with Mobile Apps

:: Diwiyne Johnson, Vanity Point :: Mobile applications designed to boost productivity for businesses have grown rapidly. With an estimated 2 billion smartphone users worldwide, employees are well-equipped to leverage the power of...

Solving the Cross-Channel Attribution Problem

Cross-device technology company Drawbridge is partnering up with marketing software provider Kenshoo to help marketers more effectively tie desktop clicks and conversions to mobile activity without relying on consumer login data. The...

A Viable In-App Payment Alternative

It's not easy for today's digital publishers to monetize their work, but that's starting to change. Opera Mediaworks, for example, has announced a new "user-centric" advertising option for publishers that could...

StubHub Looks to Personalization and Content Partnerships to Increase Engagement

As brands look to inspire consumer engagement many have started to incorporate personalization tactics in their websites and apps. StubHub , a popular ticket marketplace, has released an update for its iOS and Android mobile and tablet...

Easing the Process of Mobile Payments

As mobile technology continues to further infiltrate the e-commerce market, brands must be sure that they are enabling consumers to purchase items while on their mobile devices. Unlike on desktops, were typing billing and shipping...

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