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Web Design for SEO: Building a Strong Foundation

By Marcus Howling, Web Talent Marketing Some clients will come in or call asking for websites that look amazing. They demand high-resolution images, Java Script, moving parts and videos. Then there are those clients who trade all the...

Mobile's Impact on Business Purchases [Infographic]

As online shoppers become increasingly demanding of how they expect an e-commerce site to look and function, those expectations are carrying over into their business-buying lives as well. This is one of the reasons Magento recently...

E-Commerce Landing Page Clinic: Back-to-School for Office Depot

The "back-to-school" season is upon us (for many it has already begun) and there are some important lessons for online retailers to know if the aim is success in this important season for e-commerce retailers. While nearly...

Press Release Distro Platforms in Focus

There was a time in digital history when press releases were a common and very effective tactic for Internet marketers, not just as a way to raise awareness but also as a means to provide a significant link building boost in search...

5 Secrets to Improve Conversion Rates for Online Sales

Edwin Choi, CellularOutfitter.com Those in digital retail are familiar with an ever-present problem: How can we get more sales and revenue without sacrificing efficiency? The first answer to pop up might be “generate more traffic...

How Traditional Websites Could Become Obsolete By 2020

:: By Larry Alton, @LarryAlton3 :: Ever since the Internet began to take off in the late 1990s, business owners have been clamoring to establish their companies in an online form. The straightforward interface of traditional websites...

4 Tips for Creating an App Icon That Stands Out

:: By Chirag Leuva, Yudiz Solutions :: Although it's said we shouldn't judge a book by its cover, that's exactly what we do - glancing over unattractive or otherwise unappealing covers, opting for more engaging options...

POV: Why You Should Start Working in Drupal 8 Today

By Michael E. Meyers, Acquia.com If your websites are sitting comfortably on Drupal 7, you may not be considering a migration to Drupal 8 or adopting Drupal 8 for your next project. Drupal 7 is mature, stable and well-supported framework;...

Are You Making Any of These Social Media Mistakes?

:: By John Wieber, WebMoves :: Social media marketing for businesses is not a cut and dry medium for advertising. There are many nuances to getting social media right. There are plenty of “do’s and don’ts” as...

Is Email the Achilles’ Heel of Cybersecurity?

:: Steven R. Russo, CertainSafe :: Rarely a day goes by without a new announcement of yet another data breach at a well-known company. Regardless of how many outer layers of protection are in place, stories of hacking continue to be...

23 Mistakes That Kill Search Traffic and Conversions

:: By Travis Bliffen, Stellar SEO :: SEO mistakes are easy to make, but difficult to fix, and can end up being extremely costly for a business. While in the past SEO could be as simple as stuffing a few keywords into a website, search...

Modern Billing Systems: 5 Signs Your System Isn’t Ready for Prime Time

:: By Bob Harden, The Harden Group :: We live in a period of disruption. New mega trends – cloud, mobile, big data – have changed the way consumers purchase products and services, with customers demanding anytime, anywhere...

3 Tools to Personalize Products

Custom things always seem to be better, whether it’s a pair of one-of-a-kind shoes or a made-to-order car with tailored specifications. In fact, a recent U.K. study from Deloitte LLP reveals that 71 percent of consumers say they...

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A Quick Guide to Outsourcing Digital Projects

By Michelle M. Wicmandy, Collective Change Today, many small businesses outsource services to streamline operations. Sometimes, these firms hire full-service agencies as turnkey marketing departments. In other cases, they sub-contract...

New Bidding Techniques for Google Shopping

A new suite of bidding strategies/techniques for Google Shopping Campaigns has been released, providing e-commerce advertisers some useful additional options as the holiday season approaches. The bidding strategies, which follow last...

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