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3 Brand Secrets for Audience Engagement

Engagement is traditionally defined as an agreement, a promise if you will, to be present at a particular place and time. It’s no different really in the digital realm where engagement requires just as much emotional investment...

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Marketing Focus 2016: The Intersection of Content and Mobile

:: By Marla Schimke, Zumobi :: At the start of 2015, the phrase “mobile content marketing” didn’t even have a hashtag, which is saying a lot in the age of Twitter. Now, as we approach 2016, the intersection of content...

Quick-Start Checklist: Local SEO

:: By Travis Bliffen, Stellar SEO :: Local SEO is a powerful way to advertise your business. Whether you own a local store, are a contractor or have a great dive bar, local SEO can help you attract attention and leads. Like most things...

3-Step Guide to Celebratory Email Marketing

There are many things people look forward to on their birthdays, but not all of them include candles or gift wrap. Birthday emails, for example, are one of the unexpected surprises that most consumers find in their inbox on or around...

Flash Forward: The Future Is HTML5

:: By Michael Pasco, ZOG Digital :: After significant security failures, thirst for user resources and industry-wide pressure, 2016 will be the first year marketers will not have Flash to fall back on as a crutch. Thankfully, new technology...

Capitalizing on the Popularity of SaaS-Based Businesses

:: By Ved Raj, ValueCoders :: A business application that is sold as a service is categorized under the software-as-a-service (SaaS) business model. Such applications are hosted in the cloud and can be used online. Costs of servers...

Web Design & Development: Do You Really Need a Degree?

:: By Larry Alton, @LarryAlton3 :: There’s no doubt that the Web design and development fields are swiftly growing. As a millennial who is graduating from high school and weighing options for the future or a professional considering...

8 Changes to Digital Marketing in 2016

:: By Liz Martin, Webtrends :: No, 2016 won’t be the year of mobile. Again. Nor will it be the year of digital or social. Why? Because by now, mobile, digital and social are likely well-established tools in your marketing tool...

Identifying Overlooked SEO Prospects on Your Website

By Alec Stevens, Strategic SEO Training Institutes Your website is instrumental in building your online reputation. You have been working hard to make it appear professional and represent who you actually are. Though you have been...

Ready, Set, Go! One-Hour SEO

:: By Travis Bliffen, Stellar SEO :: While businesses always desire greater search traffic, the time allotted to reach their goals is often limited. If in-house marketing professionals acquire this essential task, but are not sure...

Google Algo Update (January 2016)

While the doom-and-gloom crowd predicted a Penguin update before the online shopping season of 2015 and a significant shift in the SERPs as a result, that never materialized (it never does before a holiday). Reports emerged over this...

How to Choose and On-Board Brands to Your Online Marketplace

:: By Adrien Nussenbaum, Mirakl :: A marketplace is a powerful e-commerce channel for any retailer, bringing together buyers and sellers under that retailer’s brand – and customers clearly favor this new shopping channel...

2016's Digital Power Players

Fast, strong, smart, reliable – the characteristics scouts look for in athletes isn't all that different from what business buyers need in the solutions (software and services) they seek to help run their Web-based businesses...

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Weekend Warrior: Map Madness!

It is increasingly common to see websites and applications using maps (interactive and static) in order to show to visitors specific locations - either of their own business or even points of interest. While it used to be somewhat...

Your E-Commerce D.A.R.E. for the New Year

There are 1.671 trillion reasons that companies are selling to consumers online as that is the amount of sales expected when the final 2015 figures are in. Retailers have, of course, opened their inventory to the Web and even manufacturers...

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