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SEO Design Lessons from the Pros

Search engine optimization is often an easy concept for Web professionals to wrap their digital heads around, but the implementation and the actual upkeep, however, is another story. Across disciplines - design, development, marketing...

What “Jurassic World” Can Teach Marketers About Brand Advocates

Je Matthews, Tagkast In addition to grossing more than $1 billion worldwide, “Jurassic World,” the newest addition to the Jurassic Park franchise, offers an interesting case study for the marketing industry. While many...

Competing in the Race for the Local Web

There has never been a better time to be a local business. Proximity is influencing the digital landscape more so than ever before as shoppers want access to products and services as quickly as possible. Whether it's choosing the...

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Tailoring Your Site for Visitor Approval: 4 Tips for SEO Success

By Kevin Gamache, Wire Stone Your website can have the most compelling content, the most inviting visuals, the most insightful user interface – and yet it can fail to deliver the impact you’re looking for because it’s...

The Ultimate Guide to Maximizing SEO Traffic Value with Conversion Optimization

:: By Lacey Lanter, Stellar SEO :: While it is easy to get wrapped up in generating more traffic to your website, failing to capitalize on your current traffic would be a big mistake. Today we are going to discuss how you can improve...

The Case for Holiday-Themed Emails

From back-to-school to New Year's, there's a reason for retailers to get into the holiday spirit. A new study from Yesmail found that holiday-themed email open rates jumped from 14.2 percent in 2013 to 15.1 percent in 2014...

3 Top Rules for Subscription Management

Subscription services like Netflix, Amazon Prime and Birchbox have quickly become household names and left consumers craving unique and valuable commerce experiences from every seller. The challenge in succeeding with subscription...

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Manual CRM Input Syndrome - Don’t Let It Happen to You

By Geoff McQueen, AffinityLive We are in the midst of an automation revolution. From real-time traffic notifications on our phones to the driverless car, automation technology is making it easier to do the things we have to do and...

4 Online Trends E-Commerce Companies Must Embrace to Thrive Internationally

By Charles Whiteman, MotionPoint Companies operating e-commerce sites that are searching for new customers and revenue streams, should consider launching localized websites in international markets. For many U.S. e-commerce sites,...

Why Social Media is the Secret to Advancing Predictive Marketing

:: By Lux Narayan, Unmetric :: In the 2002 film Minority Report , a special team of “PreCrime” police harnessed precognitive insights from three psychics and arrested people for crimes they would allegedly commit in the...

Simple Time-on-Site Secrets for Online Publishers

What impact would an increased amount of " time on site " by users have on the bottom line of your publishing enterprise? It's pretty obvious right? It would be immensely positive! Publishers that focus on getting users...

5 Digital Trends Impacting the Travel Industry

By Paige O’Neill, CMO of SDL Looking back a decade, the travel landscape has evolved beyond recognition. For global travel companies hoping to stand out from the crowd and really capture consumers’ attention, they must...

#WordPressWednesday: 13 Social Plugins

It’s time for another round of WordPress Wednesday, and this time Website Magazine is highlighting some of the coolest social plugins available. Whether you are in need of a plugin to verify your site’s presence on Pinterest...

Optimizing Your Images for Better SEO

:: By Travis Bliffen, Stellar SEO :: Blog post content and websites as a whole can be greatly enriched through the use of the images. Apart from making a site look more appealing, images are also a useful place to illustrate a point...

No More Ad Fraud? Filtering Automated Data-Center Traffic

There's a new initiative to block illegitimate and non-human ad traffic coming from data centers; and it could very well make a huge impact on the performance of ad campaigns online. The Trustworthy Accountability Group (TAG),...

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