Posts tagged yesmail RSS

Gmail's Newest Update & Its Impact on Email Marketing [A Q&A with Yesmail]

Retailers spent much of the holiday season optimizing and testing email campaigns to stand out in crowded inboxes. Following the busy shopping months, Gmail has provided its users a much-needed update that should bode well for marketers...

Email's Role in Effective Content Marketing

With content marketing as big as it currently is, many marketers are looking at how to effectively repurpose their content within email as well as use the channel to drive more clicks to their work. In fact, according to Yesmail's...

Snowball Your Email Campaigns Into 2016

:: Amy McNeil, Yesmail :: With Thanksgiving, Black Friday and Cyber Monday behind us, many email marketers fall into thinking the year is over. Although most of Q4 has passed, the final weeks of December remain valuable for brands...

Mobile Opens Driving Mobile Clicks

Consumers' propensity toward opening emails on their mobile devices has been well reported, but new data from Yesmail indicates they are getting more comfortable clicking through too. With a big push from Google to go mobile-friendly...

How to Make the Most of Black Friday on Email & Social

:: Kyle Henderick, Yesmail :: While Black Friday is among the most important days of the year for most marketers, it’s always worth taking another look at what’s in store for brands as the holiday approaches. In 2015, opinions...

What Yahoo Mail’s Birthday Makeover Means for Marketers

:: Brad van der Woerd, Yesmail :: As one of the first-ever free email providers, Yahoo Mail once held the top spot among all email services in terms of user base and features. In recent years, however, the provider has since been outperformed...

Use Timing Strategies to Increase Open Rates

:: Gurjit Sandhu, Yesmail :: How to Increase Open Rates for Holiday-Themed Email Campaigns From back-to-school to Black Friday, all holidays lend themselves to one thing: an increase in promotional emails. Though some marketers may...

3 Tricks for Better Email Content Marketing

:: By Ivy Shtereva, Yesmail :: Email may be the most popular channel for marketing, but brands are sending more emails than ever and as a result, messages are easy to ignore. Brands who get email marketing right, however, can engage...

Filed under: , ,

Don’t Forget the Dumb Phones: The Dos and Don’ts of SMS Marketing

:: By Amy McNeil of Yesmail :: From Apple to Android, classic flip phones are considered things of the past. In a marketer’s eyes, these so-called “dumb phones” lack the capability to access email, social networks...

“Never Active” Subscribers at an All-Time Low

Email is definitely not dead, as a new report from Yesmail suggests that consumers are engaging with emails more than ever before. In fact, the company’s mid-year Email Marketing Compass report found that for the first time,...

The Case for Holiday-Themed Emails

From back-to-school to New Year's, there's a reason for retailers to get into the holiday spirit. A new study from Yesmail found that holiday-themed email open rates jumped from 14.2 percent in 2013 to 15.1 percent in 2014...

Facebook Follower Rates Have Plateaued

By far, Facebook is the most popular social channel by brand engagement. In fact, according to a Yesmail analysis of brands across five retail categories, 98 percent of retail brands maintain a presence on the social network. Despite...

Filed under: ,

How Instagram Creates Insta-Growth for Brands

:: By Bob Sybydlo, Yesmail :: From Polaroid to disposable, digital to film, photography has always been a stunning way to capture life’s best moments. In the 21st century, moving beyond photo albums and mom’s scrapbooks...

Responsive Emails Start to Pay Off

Mobile email conversion rates jumped in a big way last year - and that's simply because marketers are starting to get with the program. A new benchmark report from email marketing solutions provider Yesmail has found that brands'...

Are You Awesome @ Email Marketing?

If you send any email whatsoever (transactional or marketing), then you're going to want to check out the latest report from YesMail Interactive which provides recent benchmarks on open and click rates. YesMail indicated that despite...

Filed under: ,

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter