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Introducing a New Product? Pair It With Old Ones

Last month, Starbucks introduced its take on a "flat white," Australia's unofficial national beverage . Along with promoting its new item on its menu boards and on its website (screenshot below taken from the Way Back...

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4 Critical Steps to Making Your Website Responsive

:: By Drew Hendricks :: As of last year, more people are using their smart devices to browse the Web instead of computers. Due to the change in information medium, it's important for businesses to create a responsive website that...

Social Snapshot: February 2015

There were many social stories that made headlines in February – from Twitter’s Promoted Tweet announcements to Pinterest’s unveiling of new app pins. To make it easier for digital professionals to stay up-to-date...

Media Temple Expands its WordPress Offering

Media Temple has expanded its WordPress hosting offering, evolving it into a full-featured solution that offers more choices to users. Media Temple ’s managed WordPress offering, which initially launched in March 2014, now integrates...

Google Doubles Down on Mobile Optimization in Search Rankings

With mobile devices being leveraged for a wider variety of uses every day, companies of all vertical have had to adjust their approach to accommodate the consumer favorite channel. Putting an ever increasing importance on mobile optimization...

Consumers Devour Apps Like Never Before

Consumers today are enthralled by mobile apps. In fact, according to comScore 52 percent of consumers' time on their mobile devices is spent in apps. Fiksu , a provider of mobile marketing technologies, has released the latest...

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Google Enables App Search Ads in Google Play Store

App developers are always looking for new ways to get their apps noticed and increase their download rates. Google , via its Android Developers Blog, has announced that app developers are now able to display ads for their apps within...

Marketers Getting Long-Term Relationship Metrics Wrong

What a brand thinks they are doing right versus what they are actually doing right/wrong is often very different, as marketers can very easily focus their attention on metrics that don’t help them reach their goals. This is what...

Twitter Finally Plugs into WordPress

Twitter has finally unveiled its official plugin for WordPress. The WordPress plugin bundles Twitter features and functionality into an installable package for sites that are powered by WordPress, enabling users to embed Twitter content...

Visual Product Recognition Gets Automated

Consumer engagement marketing SaaS platform Offerpop has partnered with visual product search platform Slyce - and things are about to get automated. Brands using the Offerpop platform will be able to encourage customers to share product...

Google Converting Flash Ads to HTML5

Need proof that Flash is dead and gone? Keep reading. Google announced today that it has begun automatically converting Adobe Flash ads to HTML5, providing digital advertisers an opportunity to target users that don't have a device...

Is Adaptive Web Design Right For You?

By Ari Weil, Yottaa The evolution of the mobile representation of digital storefronts and digital media has embraced a variety of iterations, including the mobile m-dot site, the native app and responsive Web design (RWD). Each of...

Brands Now in Visual Control of Google Profiles

Google is giving business owners more control over the photos they use in their My Business profiles. Businesses can now indicate which image they want to appear when customers search for their business. To get started, enterprises...

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Dominate the Amazon Buy Box

Retail price intelligence and repricing engine Wiser has released a dynamic "Buy Box" rule for Amazon sellers, a feature that will automatically lower sellers' prices to win the Buy Box - which accounts for a whopping...

Say Goodbye to Mobile Abandonment

One of the main reasons Internet retailers don't see more purchases coming from mobile devices is that it's simply (and still) not that easy to go through the process of entering payment details on smartphones. Visa Checkout...

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