'Net Features

The Magazine For Website Success

Solving the "Oh, We've Met Before" Problem on the Web

Imagine seeing an acquaintance at a store who you embrace and make small chit chat with, and then imagine seeing that same friend at a dinner party (even later that night) who then acts like he or she has never seen you before. It...

Viewability-Based Ad Campaigns from Ooyala

Viewability is one of the hottest topics in digital advertising and for good reason - why would brands want to pay for impressions they never receive? Video publishing, analytics and monetization service Ooyala is taking some steps...

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Never Lose an Email Again

With countless emails being delivered to users’ inbox every day, a mistake or two is bound to be made when sorting through and deleting emails. Smarsh , a provider of hosted archiving solutions for compliance and e-discovery...

Should Your Company Transition To Mobile Payments?

:: By Kristen Gramigna, BluePay :: Accepting mobile payments can reduce your operating costs and improve customer experience, but introducing new payment technology into your operations does demand that your company make some internal...

Collecting Reviews & Managing Reputation with Ease

Gathering or collecting reviews from your customers (or audience) is a real challenge for businesses regardless of their size. Fortunately, there are a few solutions on the market that make this now vital process much easier - the...

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Strategies for Encouraging User-Generated Content

As brands continue to put an emphasis on content marketing, it is important to keep in mind that there is one type of content that is more valuable than the rest – user-generated content (UGC). UGC comes in a variety of formats...

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Don't Guess How Budget Changes Impact ROI

Cross-channel performance advertising solution Marin Software has launched a new tool that will enable marketers to predict their daily and monthly search spend, levels, forecast revenue, and optimize budgets for their paid search...

Hootsuite's Content Library Eases Social Management

Popular social media management platform Hootsuite has enhanced its Content Library, which is a feature that helps organizations extend their social reach with centralized, pre-approved content. The Hootsuite Content Library can be...

Combining the Powers of Bigcommerce and HubSpot

As brands look to persuade users to leverage their products and services many are turning to integrations with some of the digital world’s most popular companies to do so. Groove , a creative marketing, Web design and development...

Policing App-Install Campaigns

Mobile app advertising is a big business. In fact, it accounts for a majority of Facebook's ad revenue. In the world of Internet advertising, however, success comes with the risk of fraud. To help protect brands' and mobile...

Are You Wasting Your Money on Press Releases?

:: By Travis Bliffen, Stellar SEO :: In the not so distant past, press releases were a valuable part of most SEO strategies. A single press release could result in numerous back links and a decent amount of referral traffic as well...

Performance Ads Come to eBay

eBay announced it is launching a new seller advertising service that will be available exclusively for items bought and sold on the platform. eBay sellers will only pay for advertising their listings when an item is clicked and purchased...

Socialbakers is Cooking Now with Instagram Support

Social media analytics solution Socialbakers has introduced several new features for its social media marketing clients including support for Instagram. Users of the Socialbakers platform will now be able to analyze Instagram filter...

CoreCommerce Speeds Up E-Commerce

CoreCommerce has unveiled a variety of new updates to its e-commerce platform, including increased load speeds. According to the CoreCommerce , the increased load speeds will help merchants improve the customer experience. In addition...

Expanding its Hybrid Cloud, EMC Acquires Virtustream

Data storage solution provider EMC is acquiring privately held Virtustream for an estimated $1.2 billion in cash. EMC is reportedly struggling to grow sales and will likely leverage Virtustream to expand its hybrid cloud portfolio...

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