'Net Features

The Magazine For Website Success

Global Trends in Mobile Programmatic Advertising

The combination of the mobile channel's increasing prominence and the sophistication of programmatic technology makes for an exciting period in digital advertising. The more advertisers understand what is working and what is not...

ReachLocal Customers Obtain Access to the Yahoo Gemini Marketplace

ReachLocal is joining Yahoo as one of the company’s Preferred Partners. In doing so, thousands of local businesses will have access to Yahoo Gemini’s mobile-first advertising marketplace via ReachLocal’s ReachSearch...

Instagram Ads Available on Sprinklr

Social media management platform Sprinklr has unveiled an integration with the Instagram Ads API. According to the company’s announcement , Sprinklr’s early access to the Instagram Ads API gives the company’s clients...

Experts Speak: Retail CRM Tactics

Do retailers really need a customer relationship management (CRM) system? Are their e-commerce platforms and point-of-sale systems enough? These are just two of the questions presented to a panel of experts who share their insights...

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The Marketing Automation Price Wars

Less than 10 percent of businesses have used marketing automation software (source: Forbes ). While complexity is likely one issue, price is another significant obstacle many brands must overcome. But that's starting to change...

How to Select the Right Subscription Commerce Solution

By Craig Vodnik, cleverbridge The subscription business model has gone mainstream with companies like Dropbox, Netflix, Adobe and Zipcar because it offers a predictable, recurring revenue stream. However, in their eagerness to earn...

Mini-CRM & Marketing Dashboards

The savviest Web professionals use marketing dashboards to stay on top of their key performance data, and the solutions currently available on the market today are rapidly innovating and doing everything they can to differentiate their...

The Last Day of Flash

Google announced in June 2015 that its Chrome Browser would soon be able to pause content that was not "central" or essential to the Web page - and that day has come. Starting tomorrow (September 1, 2015), a Chrome update...

The Potential of In-App Chat for Retailers

Will this clothing item look good on me? It's something most shoppers question when considering a purchase, especially online where they cannot hold up the item, feel it and get a strong grasp of whether it will suit them or not...

A Store Locator Plugin for WordPress

Online service provider G Web Pro has released Store Locator, a location finder plugin for WordPress sites. The plugin enables businesses running WordPress as their CMS to map and manage different locations, and could prove to be a...

The 'Net Welcomes a New E-Commerce Platform

There is a new e-commerce platform on the market, and it goes by the name of SellBeing. With SellBeing , merchants can create and manage online stores. The cloud-based e-commerce platform features customizable product options, product...

1 Billion People Used Facebook in One Day

Facebook hit a pretty big milestone on August 24, 2015, as Mark Zuckerberg announced that for the first time ever, 1 billion people used Facebook in a single day. This means that 1 in 7 people on Earth leveraged the social network...

Reaching the Mobile Audience throughout the Customer Journey

By Lynne Bolen, Yes Lifecycle Marketing Today’s consumers are hyper-nomadic, which is good news for retailers prepared to show up where they wander. According to Quartz, 66 percent of U.S. tablet owners are surfing the net while...

5 Branding Tips for Small Businesses on a Budget

:: By Pamela Webber, 99designs :: Developing a strong, widely recognized brand takes a considerable amount of investment. Small businesses, especially those just starting out, often need to conserve their modest budgets for operating...

Full-Screen In-App Ads Get a Google Makeover

Google announced a new design for its interstitial in-app ad formats (also known as full-screen ads) for the AdMob network and the DoubleClick Ad Exchange. The new app install interstitial (seen below on the right, with the old version...

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