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The Magazine For Website Success

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Growing Your Business With PHP

:: By Maria Mincey, Xicom Technologies :: As we take strides toward advancements and sophistication of software technology, we are aided by certain software platforms that have given wings to this enterprise and helped it achieve bigger...

Internet Forums for Social, Search & Service?

User-generated content (UGC) is a key component to many brands’ social and SEO strategies. Internet forums take those UGC benefits and add a layer of customer service capabilities. ProBoards , the world’s largest host of...

Monetizing the Social Data Stream; Twitter Acquires Gnip

Social data provider Gnip has been acquired by Twitter. Twitter, which is currently releasing a suite of new advertising products in the near future, will likely begin packaging and selling data, a service currently in great demand...

Bitcoin Exchange Mt. Gox Files for Liquidation

Opting out of its initial plan to rebuild under bankruptcy protection, Bitcoin exchange Mt. Gox has filed for liquidation in a Tokyo court, citing the complexity of the process as its reason. In Feb. 2014, Mt. Gox revealed it had lost...

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Analytics Startup BrightContext Acquired

Data stream processing startup BrightContext has been acquired by WealthEngine, which provides intelligence on prospects for marketers. The acquisition provides real-time analytics capabilities to provide additional context to engagement...

IdeaWork Studios Checks Out a Winner

There may be no better professional feeling than being recognized for a job well done. IdeaWork Studios - a full-service interactive agency - basked in this glory recently when it won three awards from The 2014 Internet Advertising...

[Infographic] Auto Industry Makes Big Turn to Digital Ad Spend

Social media advertising and search are two main drivers of how car shoppers research today. As such, digital ad spending in the automotive industry is on the rise with an expected increase of 143 percent from 2012-2018, according...

Amazon Dismisses Bitcoin, eGifter Provides Alternative

With all the online chatter about Bitcoin – digital currency – progressive e-commerce powerhouse Amazon is joining the conversation, just not as most would expect. In an interview with Re/code, Amazon’s Head of Payments...

Very, Very Best Social Plugins for WordPress

If there is one thing that will make you happier than a camel on hump day , it should be a big list of social plugins for WordPress Wednesday. Whether you need social-sharing icons, want to create a social community on your own site...

Etsy Wholesale Moving Toward Public Launch

Last year, popular craft marketplace Etsy unveiled the beta version of a platform called Etsy Wholesale, which offers Etsy sellers the opportunity to grow their businesses by connecting with independent boutiques. Through the platform...

How to Start a Podcast 2.0

:: By Alex Genadinik, Author of Marketing Plan & Advertising Strategy To Reach 1,000,000 People :: Podcasting is a phenomenal and underrated way to grow your business. When it comes to online marketing, most business owners obsess...

Content Performance High on Search Marketers' Priorities

If there's an underlying theme for 2014 so far, it's that content marketing is even more important to Internet professionals - and the companies they support - than it was just one year ago. The 2014 BrightEdge Search Marketer...

Mobile Web Traffic Jumps 50%

Mobile’s momentum has not slowed down yet, as new data shows that Web traffic from mobile and tablet devices jumped 50 percent over the past year. The data, from online marketing company Wpromote , found that non-desktop traffic...

It's Undeniable: Shopping Cart Recovery Equals Incremental Revenue

Optimized shopping cart recovery emails can deliver significant incremental revenue according to new research released at the Demandware XChange ’14 conference by real-time remarketing company SeeWhy. SeeWhy conducted A/B tests...

Google Places Update Simplifies Local Search Management

Achieving success with local listings in the search engines, namely Google, is of paramount importance to today's enterprises. Neustar recently published an infographic/report on the high conversion rates experienced in local search...

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