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The E-Commerce Solutions Dominating 2015

BuiltWith recently released its e-commerce usage report for Jan. to July of 2015 and it shows what new commercial and open-source tech solution have gained users, which lost, and who is leading the pack. The Top 10 e-commerce solutions...

Game-Changer? SDK for Mobile Video and Native Ad Units

In just two short years, video is expected to account for 74 percent of all Internet traffic, which should give marketers just the push they need to explore both organic and paid opportunities in video, as consumer demand for it is...

Measure the Effectiveness of Facebook Ad Campaigns with AppsFlyer

Mobile marketing attribution and analytics platform AppsFlyer (a Facebook Mobile Measurement Partner) has introduced Facebook ROI reports, which will provide users of the solution with insights to optimize their app marketing campaigns...

Making Mobile Games More Social

The introduction of smartphones into the world not only revolutionized how consumers could talk to one another or how they could surf the Web any place that has cell reception, but also brought about a new era of gaming. Viber , a...

Springbot Unveils Shopify Integration

E-commerce marketing platform Springbot has unveiled an integration with Shopify, which will provide Springbot customers access to the popular commerce platform. Shopify currently has about 165,000 merchants that leverage the platform...

Tailoring Your Site for Visitor Approval: 4 Tips for SEO Success

By Kevin Gamache, Wire Stone Your website can have the most compelling content, the most inviting visuals, the most insightful user interface – and yet it can fail to deliver the impact you’re looking for because it’s...

The Ultimate Guide to Maximizing SEO Traffic Value with Conversion Optimization

:: By Lacey Lanter, Stellar SEO :: While it is easy to get wrapped up in generating more traffic to your website, failing to capitalize on your current traffic would be a big mistake. Today we are going to discuss how you can improve...

How Does Google Handle new GTLDs?

Will the new top-level domains have an impact on search? Google published information last week which sheds some light on how the search engine will handle the new domains , and it should help resolve webmaster questions and eliminate...

Return Path Offers Insights Into Consumer Purchase Behavior

Return Path is providing marketers with purchase behavior and market trend data thanks to the launch of the company’s newest Data-as-a-Service solution called Consumer Insight. Consumer Insight makes email data on more than 2...

Obtaining EU Visitors' Consent Required for AdSense Publishers

Those responsible for website monetization were caught by surprise this week. Google announced a relatively major change to its user consent policy which will affect publishers using Google products and services including Google AdSense...

Centralizing Mobile Initiatives, TUNE Acquires Artisan Mobile

Web workers will likey see more integrated product suites for their mobile initiatives in the near future. Mobile marketing platform TUNE, for example, recently announced the acquisition of Artisan Mobile, a provider of solutions for...

Integrate Engaging Content from Playbuzz for WordPress

A new WordPress plugin from Playbuzz will enable WordPress users to embed content items such as trivia and personality quizzes, surveys, lists and polls into their websites. In a digital age where engagement and shareability are highly...

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Leveraging Weather Data with AccuWeather

Weather plays a vital role in the digital experience and if you can manage to capitalize on that data your enterprise will be better off for it. Weather information and digital media provider AccuWeather announced a commercial weather...

Teachers Grade Retailers on the Discounts They Offer

Back-to-school shopping is in full swing, and American parents are expected to spend nearly $25 billion for their kindergarten through 12th grade students. A new survey from SheerID - a service that verifies eligibility of discounts...

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Location Targeting for Mobile Ad Campaigns is Pretty Much the Norm

Last year, Google released a study that showed the impact of mobile on local businesses, and the results are starting to show in everyday marketing. Data such as "50 percent of consumers who conducted a local search on their smartphone...

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