'Net Features

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What Consumers Are Saying About Mobile Payments

Consumers are becoming more comfortable using their phones to pay for products or services according to recent MasterCard research. In fact, MasterCard ’s third annual Mobile Payments Study showed a significant growth in volume...

Autopilot Releases New Digital Marketing Platform

As marketers look to engage with more consumers than ever before they must have a powerful platform that enables them to not only reach new consumers but connect with them as well. Autopilot , a cloud-based software company, has unveiled...

Visa Unveils TrialPay Acquisition

Visa has agreed to acquire monetization solutions provider TrialPay, which is a privately held company with an offers platform that connects merchants with consumers via targeted promotions. Through the acquisition, Visa plans to integrate...

Product Video Ads Travel to Latin America

Buzztala is expanding its organic video network into Latin America. Popular Colombian comparison shopping marketplace, Lo Encontraste, decided to ramp up its organic search for video ads by leveraging Buzztala. In doing so, Buzztala...

Are Your Apps Posing a Security Risk?

Website security is a common concern today among many consumers and companies alike. Few, however, pause to give thought to the security of their mobile apps. FireEye , a network security company, has released a new report, titled...

PubMatic Brings Native Ads to the Digital Ecosystem

Native advertising is set to take off in a big way as it greatly benefits both advertisers and publishers looking for more authentic (and profitable) interactions and that has not gone unnoticed by those in the ad technology space...

Conversion-Killing Copy Habits to Avoid

Everyone has met someone like this before - nice people who have the best intentions, but somehow end up saying something stupid. Not stupid in an intellectual sense, but stupid in a trip-over-their-own-feet inappropriate way. Most...

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Making CAPTCHA Fun

CAPTCHAs (Completely Automated Public Turing tests to tell Computers and Humans Apart) are necessary in the modern digital user experience. Spammers seem to be all over the virtual place these days and for many 'Net professionals...

4 Critical Steps to Making Your Website Responsive

:: By Drew Hendricks :: As of last year, more people are using their smart devices to browse the Web instead of computers. Due to the change in information medium, it's important for businesses to create a responsive website that...

Social Snapshot: February 2015

There were many social stories that made headlines in February – from Twitter’s Promoted Tweet announcements to Pinterest’s unveiling of new app pins. To make it easier for digital professionals to stay up-to-date...

Google Doubles Down on Mobile Optimization in Search Rankings

With mobile devices being leveraged for a wider variety of uses every day, companies of all vertical have had to adjust their approach to accommodate the consumer favorite channel. Putting an ever increasing importance on mobile optimization...

Consumers Devour Apps Like Never Before

Consumers today are enthralled by mobile apps. In fact, according to comScore 52 percent of consumers' time on their mobile devices is spent in apps. Fiksu , a provider of mobile marketing technologies, has released the latest...

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Google Enables App Search Ads in Google Play Store

App developers are always looking for new ways to get their apps noticed and increase their download rates. Google , via its Android Developers Blog, has announced that app developers are now able to display ads for their apps within...

Introducing a New Product? Pair It With Old Ones

Last month, Starbucks introduced its take on a "flat white," Australia's unofficial national beverage . Along with promoting its new item on its menu boards and on its website (screenshot below taken from the Way Back...

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Media Temple Expands its WordPress Offering

Media Temple has expanded its WordPress hosting offering, evolving it into a full-featured solution that offers more choices to users. Media Temple ’s managed WordPress offering, which initially launched in March 2014, now integrates...

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