'Net Features

The Magazine For Website Success

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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New Google Quality Scores

According to an official announcement from Google , the method in which quality score (which influences how paid advertising is placed next to search results) is determined at Adwords is about to change. Quality Score (according to...

The Final Days of Twitter

I've never been a big fan of Twitter. I can see the value for those hyper-connected individuals who rely on social networks to secure or build awareness or notoriety, but based on my ten years of experience designing, developing...

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Yahoo! Site Explorer Enhancements

Yahoo!'s Site Explorer service is an excellent way for web professionals to understand how their sites are being indexed in Yahoo! search. You have the ability nopw to submit feeds, delete URLs, report SPAM and even rewrite dynamic...

Ecommerce: CRE Loaded 6.3

Ecommerce technology and service provider Chain Reaction Ecommerce announced a new version of its popular shopping cart software, CRE Loaded . " Version 6.3 is a milestone release for CRE ," said Michael Valverde, CEO of...

Software: Attack of the Clones

Just because you didn't come up with the idea for Twitter, YouTube, NetVibes or PayPerPost doesn't mean you can't run a similar service, right? There is an abundance of Web software clones available, pretty much everywhere...

Business Software Buyers Trends

Capterra released an interesting study on where business software buyers plan on spending their money. Of those surveyed, nearly a third said they are considering buying project management software, 22% of respondedents cited Customer...

The Complete Publisher's Guide to Yahoo Buzz

Yahoo Buzz has opened up to all publishers, meaning that - like it or not - you need to get involved. The big bonus for publishers is not in getting a few thousand hits at a time, but millions. Yahoo Buzz gives you the opportunity...

SEO: On-page vs. Off-page

What's the difference between "on page" and "off page" SEO? These terms are routinely tossed around as if those new to the art and science of search engine optimization were to understand them without question...

Ebay Reduces Seller Fees

Ebay will formally announced today that it will begin reducing the fees it charges to list "fixed-price" items. The change will not take effect for sellers until mid-September 2008. Under the new pricing plan, sellers who...

The .Pro Red Carpet VIP Affair

Hostway announced it is taking reservations for the .Pro TLD through August 31, 2008. The .Pro Red Carpet VIP Affair ( which is just fancy marketing speak ) will allow customers to reserve their .Pro domain in advance of the relaunch...

AdGooroo Top Ad Copy Report

AdGooroo introduced "Top Ad Copy Report" to its SEM Insight’s offering to provide advertisers with examples of the industry’s most effective search advertisements, including those of competitors. The reporting...

Custom 404 Error Pages With Google

It happens to the best of us - 404 errors. Whether it's because of a mistyped URL, broken or truncated link within an email or because of content that has been moved, end-users often see these error pages - but there are ways to...

SMB's Don't Fear The Recession

The current economic climate doesn't seem to be scaring off small and medium businesses from advertising. According to the latest wave of the Local Commerce Monitor, an ongoing study of SMB advertising behaviors conducted by The...

Full-Tilt: Ecommerce Ecosystems

Retail management software provider CORESense announced partnerships with several notable e-commerce software innovators in Power Reviews , SLI Systems and LivePerson . The COREPartner Ecosystem, announced in March of this year, is...

Landing Page Optimization: Guaranteed ROI

Today at Search Engine Strategies in San Jose, SiteTuners is “putting its money where its mouth is” by offering the web marketing industry’s only “Guaranteed ROI” pricing plan for landing page optimization...

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