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The Magazine For Website Success

Listen: Effectively Marketing Mobile Apps

Millions of dollars and hundreds of hours can be put into developing even just one mobile app. And that makes it a heady, if not dangerous proposal. So, it becomes vital to market that app as effectively as possible. On this episode...

Landing Page Testing - Translating the Terminology

Before you can start doing any testing on your website landing pages, you need to understand some common concepts and definitions used in landing page testing. But be forewarned: while members of the testing community refer to the...

Location Targeting in Adwords Improves

Google announced improvements to its location-targeting controls today which will give Adwords advertisers the ability to target users (or exclude them) by their specific physical locations. “By physical location, we mean the...

Elastic Path 6.3 Delivers Subscriptions & Testing Features

Elastic Path Software released a new version (6.3) of the enterprise ecommerce platform. The platform now includes Subscriptions and A/B Split Testing-features which could help providers of digital goods and services stay competitive...

Miva Merchant Goes Mobile

According to a recent Pew Research study, approximately 42 percent of people in the United States are smart phone owners. Of these, eleven percent routinely make purchases from their phones. This number is expected to increase in the...

Getty Images and Demand Media Enter Joint Licensing

Demand Media announced that they will be drawing from Getty Images’ library of rights-managed images, video footage and audio clips for use on their websites including typeF, LIVESTRONG.com and eHow. Under the agreement, Getty...

A New Platform for Subscription-based Selling

A new e-commerce solution worth exploring launched last week at SXSW in Austin, Texas. SaaSy strives to be the most all-inclusive selling platform serving the growing market of software-as-a-service and Web services companies that...

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Codero Offers Cloud Hosting by the Hour

An on-demand cloud hosting service from Codero is now available in monthly or hourly billing plans, and prices are below market price for those who sign up during the initial beta period. Set-up for both plans is at no charge and no...

PayPal Processing +$6 Million Per Day - In Mobile Transactions

According to PayPal Mobile Director of Product Management, Fabio Sisinni, "We are doing more than $6 million per day in mobile transactions and we’re on track to exceed $2 billion this year. "We will top $7.5 billion...

Google, Yahoo Jump on the Do-Not-Track Bandwagon

As the debate over do-not-track legislation rages on, Google and Yahoo continue to take steps hoping to appease those in favor of blocking all trackable user data. Google announced on their AdWords blog that they will adopt the familiar...

Affiliates are Dialed in with Pay-per-call

Pay-per-call campaigns are gaining significant momentum within the affiliate industry, both as a way for Web marketers to increase sales and improve returns on their advertising dollars. The latest evidence comes in the form of a white...

eBay Offering Free Shipping Incentives

Good news and bad for eBay sellers this week. Under a new pricing structure that begins on April 19, the first 50 auction listings per month will be free. The online marketplace also announced that sellers can add the fixed-price Buy...

SEO: The International Language of Success

If there's one characteristic that all cultures share it's the quest for information. So, it should come as no surprise that the most heavily trafficked websites across the world are search engines. Whether your business is...

Publishflow the Real Deal in Real Time Competitive Monitoring

Kontexto™, a provider of real time web services for media publishers, has released a live competitor monitoring service for news publishers dubbed publishflow™. Based on data Kontexto collected from over 25 professional...

Medialets Ad Platform & Adobe Digital Publishing Suite

Last week Adobe announced that it expects to integrate the Medialets mobile advertising platform software developer kit (SDK) with Adobe® Content Viewer software in the Enterprise Edition of Adobe Digital Publishing Suite. Using...

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