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Email to Non-Responsive Recipients Endangers Deliverability

A new study from Return Path indicates that only 12.5% take steps to re-engage with lapsed subscribers. A majority of the email marketers studied sent email at a steady, high frequency for a 19-month period, despite a lack of response...

The iPad is for Apple Lovers

According to a survey of 2000 US consumers by Strategy Analytics, only 2% of US homes which do not currently own an Apple device intend to buy an iPad during the next 12 months, compared to 18% of Apple-owning households. The report...

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Visa, MasterCard Jockeying for Mobile Payments Position

Two of the largest global credit card companies made separate moves toward wireless payment solutions, further proof that mobile payment processing continues to be one of the biggest developments in recent e-commerce memory. Visa,...

Groupon's GAP in Judgment

Yesterday, Groupon launched its first national deal, teaming up with clothing retailer the Gap and spawning hundreds of thousands of sales. Early reports showed that Groupon, the crowd-sourced coupon dealer, was selling 534 Gap coupons...

Yahoo! Adds New Features for Store Owners

Yahoo! store owners are noticing some new features this week when they sign into Store Manager, the first phase of a beta launch announced Thursday on the Yahoo! Store Blog. Yahoo! is introducing mostly buyer-facing features at this...

Google's Latest Small Business Resource

Google has launched a new forum aimed squarely at small- and medium-sized businesses (SMBs) called Small Business Center. Here, businesses and individuals can discuss their AdWords strategies and best practices, and share tips and...

Swipely Enters Fast-moving Social Commerce Scene

A new service that lets shoppers share their purchases with friends online makes its official debut today, entering an intersection between social media and e-commerce that is loaded with potential as well as uncertainty. Swipely.com...

Angie's List Jumps on the Groupon Bandwagon

Angie's List, the paid service that promises non-biased business reviews for consumers, has seen the light in Groupon's tunnel and decided to serve up an offering of their own. Dubbed The Big Deal, this service does not require...

Test Results Underscore Potential of New In-text Ad Feature

After two months of testing yielded a 30-percent average increase in revenues for 200 selected Web publishers, Infolinks has introduced its latest in-text advertising feature to the market. Related Tags leverages the ability of the...

A Web Security Solution for the Business-minded

Two of the most oft-spoken words in the Web industry today are security and compliance. Webmasters and business owners have to be more vigilant than ever to protect themselves and their customers from cybercrime and to meet the latest...

Affiliate Gold from Summit East 2010

Affiliate Summit East 2010 just concluded in New York City, marking the 15th such gathering of affiliate marketers and other Internet professionals since the conference’s inception in 2003. The show’s organizers put together...

Online Holiday Shoppers Already Revving Their Engines

E-commerce merchants who wait until November to launch their holiday promotions may miss out on as much as 65 percent of online consumers who have either begun their shopping already or plan to begin between now and October. Many retailers...

DoubleClick Advertisers Get Mobile Ad Options

Google's DoubleClick has announced that advertisers now have the option to automatically integrate mobile advertising into their campaigns. According to the official blog, using DoubleClick for Advertisers (DFA), businesses can...

Yahoo! Announces New Details of Alliance with Bing

Yahoo! updated its search blog today with the latest news regarding the Yahoo!-Microsoft search alliance, which begins later this week when Bing starts powering Yahoo’s organic search listings in the U.S. and Canada. We recently...

Why Do People Friend and Follow Brands?

Two separate studies have been released over the past week that show why people "friend" and "follow" brands on sites like Facebook and Twitter. The first, from Google, looked at Facebook. The study found that 55...

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