'Net Features

The Magazine For Website Success

AOL Diving into the Daily Deals Pool

While recent reports have indicated that some merchants may be tiring of the daily deals craze, the online shopping phenomenon created by Groupon remains a favorite of consumers. The hugely successful model has also spawned dozens...

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Instant Impact: Paid Search Spending Climbs

The latest Global Search Spending Analysis, released each quarter by search marketing software firm Covario, reveals some interesting trends since the September launch of Google Instant and the summer integration of the Yahoo and Bing...

Visa, MasterCard Change Policies; Amex Balks

The two largest credit card companies in the world almost immediately settled a dispute filed in federal court Tuesday by agreeing to allow retailers to offer discounts to shoppers using less expensive payment methods – debit...

Worldly Web Design - Thinking global from the start

May 2010 heralded a major change in the way the world experiences the Web. For those of you in the US, UK, Canada, Australia, France, Germany, Spain or any other country whose written language is formed by a Latin-based alphabet system...

New Facebook Changes, Discussing Ad Exchanges

Facebook unveiled some new changes today, including the ability to export your own data and new Groups features for forming tight-knit communities based on common interests. There are some interesting implications for advertisers,...

The Perfect Domain (for SEO and SEM)

Should a business owner treat a domain name just as important as a physical business location or a carefully crafted logo? A domain is, after all, a business’ own piece of Internet real estate. It reflects the brand and can even...

Mobile Marketing Formula

A 2010 study by comScore suggests that almost 46 million mobile phone users have smartphones — almost 20 percent of the market share of total mobile users. Those numbers are enough for advertisers to start taking the mobile market...

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Comparison Shopping & Brand Awareness

For building brand awareness, shopping search engines are a retailer’s best bet. As the online shopping experience becomes more social every day, it is important for retailers and their products to be seen in all the right places...

The Browser Wars Get Bloody

The reason that it is important to pay attention to browser usage amoung Internet users is that it ultimately influences how Web professionals design and develop their Web properties. For the first time that I can remember, one of...

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Info Awards - Cast Your Vote

Afilias, the registry operator for the .INFO top-level domain announced that public voting for the 2010 .INFO Awards is now open . “With over six and a half million domain names and millions of live sites, .INFO is the home of...

Taking Email Mobile

You have to give some credit to the email marketing industry for not fearing the technologies that were so loudly promised to replace email (namely social and mobile), instead embracing the opportunities that were presented. Case in...

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Online Spending Up, Patience Down

Consumers are spending more time online shopping than ever before, and spending more money, too. That, according to a survey from Tealeaf Technology (an analytics provider) and conducted by Harris Interactive, of 2,104 U.S. consumers...

Paid Search Secrets of Top CPG Marketers

Online marketing intelligence and keyword tool provider AdGooroo and Experian® Hitwise® today unveiled findings from a fascinating study which explores how top consumer packaged goods (CPG) brands manage their paid search programs...

PubIt from Barnes & Noble Arrives

Apple has their iBook, Amazon their DTP. And today, bookseller Barnes & Noble, Inc. launched PubIt! (www.PubIt.com), a platform that offers independent publishers and authors a way to digitally distribute their works through BN...

Deep Customer Analysis with iPerceptions' 4Q

Web analytics are critical to every Web enterprise. They can tell you about certain segments of your audience - where the visits originated and what actions were taken from those visits, for example. What they lack, however, is a certain...

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