'Net Features

The Magazine For Website Success

Online Video Producers, Advertisers at Odds

While there is no doubt that online video is a booming industry, just how that video is used as a marketing tool is much less clear -- particularly between video producers and advertisers. Research from DIGIDAY and YuMe (a video ad...

WordStream Offers New Keyword Research Suite

Search marketing software provider WordStream has released a comprehensive new suite of tools designed to help marketers find and organize large numbers of targeted keywords for use in paid and organic search campaigns. The new Keyword...

Sitecore to Release Customer Engagement Platform

Web content management firm Sitecore has announced the upcoming release of a new product group called the Customer Engagement Platform. The platform enables organizations to manage the full customer experience and is designed to create...

Search Marketing Trends for 2011

Few Web professionals should be surprised by the 2011 forecast in SEMPO’s recently released State of Search Marketing Report. If the words “social” and “mobile” are at the top of your business plan, pay...

M-commerce Set for Lift-off

A few separate stories this week point directly to mobile commerce, and show that many businesses are preparing for the next big e-commerce trend. To start, a report by Arc Worldwide titled, "Marketing to the Mobile Shopper,"...

Premium App Analytics Offered by Localytics

We wrote in the upcoming June issue of Website Magazine that mobile analytics is most likely the next sector of the online world to erupt, as the demand for measuring the effects that mobile has for businesses and developers increases...

As eBook Sales Grow, So Do Online Opportunities

We’ve discussed the potentially big business of eBooks here in the past, and it’s happening even faster than expected. Not only have eBook sales tripled in the past year, but the total February sales of digitally formatted...

Google's Stock Plummets

Is Google on the Ropes? Google's stock is in a tailspin. Since Friday, it's down about 10 percent, around $522 per share as of this writing. That's what happens when you miss projections, even though earnings are again...

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Spring Reading for Web Pro’s - Weekend Warrior

Website Magazine produces a suggested reading list for its readers once every few months and (lucky you) today’s the day. Our 2011 Spring Reading List for Web Professionals highlights just a few of the best books released recently...

Advertisers - Meet Your New Political Heroes

Do-Not-Track legislation has many advertisers worried about the implications of losing out on visitor data. In short, Do-Not-Track would eliminate the ability to serve targeted advertisements, among other things. But it looks as if...

Experience, Education or Connections?

Career network Beyond.com polled more than 1,600 job seekers recently to learn what is most helpful to business professionals when searching for a job. The answer might just surprise you - particuarly if you've invested a large...

Pay Per Visit Email Marketing Software Launches

The launch today of Pay Per Visit Email (the company's actual name) caught our attention and it will likely do the same for you, particuarly in light of the release of Website Magazine's May 2011 Email issue. The service is...

4-Tell Product Recommendation Software at 3DCart

E-commerce shopping cart solution 3DCart has partnered with personalization and product recommendation software 4-Tell to offer its 4-Tell Boost solution. According to eMarketer, most retailers who employ (intelligent, automated) recommendation...

Adobe Creative Suite 5.5 Arrives

This week Adobe announced the new Adobe® Creative Suite® 5.5 product line. Perhaps the most significant aspect of the release is that designers and developers will be able to target popular and emerging smartphone and tablet...

TubeMogul Retools as Demand-Side Video Ad Platform

TubeMogul, a tool for online video production, announced today the launch of a brand-focused demand side platform for video advertising. According to the announcement, its PlayTime product (which was rolled out last year) provides...

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