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Total Universe Report at Comscore

Last week comScore released its Media Metrix Total Universe report which aims to provide audience measurement for all of a site’s traffic including usage via mobile phones, apps, tablets and even shared computers. The report...

Google Mobile Search Insights

The New York Times has published a very interesting glimpse into the mobile world according to Google. And with a little reading between the lines, we can see some mobile strategies that might pay off immediately and in the long-term...

Miva Merchant Enlists Listrak to Reduce Abandonment

E-commerce software and services provider Miva Merchant is teaming up with Listrak, a leading email marketing solutions firm, to provide merchants with Listrak’s automated shopping cart abandonment solution. Shopping cart abandonment...

Weekend Warrior: Building Links Post-Panda

If you happened to see Google’s interactive Earth Day doodle on Friday, you undoubtedly noticed the pair of Panda bears frolicking behind the omnipresent “G”. Do not be misled – those cuddly creatures mean business...

Dissecting Display Advertising's Rebound

Display advertising is making a comeback. Across the board, display ad spending is up and across all mediums, too -- banner ads, rich media and video, included. But what's leading this resurgence, and how can advertisers take advantage...

New Patent Drives Results for PowerReviews

Social commerce solutions provider PowerReviews has received a new patent relating to the method in which it delivers user-generated product reviews to more than 4,700 websites globally. This is the second patent PowerReviews has received...

Facebook, AmEx Announce Small Business Contest

American Express OPEN has launched a national contest called Facebook Big Break for Small Business , which is designed to help transform the way small businesses use Facebook to connect and engage with customers. The company will award...

New comScore Report Tracks Mobile and More

Digital business analytics firm comScore has announced the beta release of its new Media Metrix Total Universe report, which provides audience measurement for 100 percent of a site’s traffic, including usage via mobile phones...

Get Big Returns with Abandoned Cart Email Remarketing

Too often, merchants forget that shopping cart abandonment is not the end of the line. In fact, it can be a very small stumbling block toward an increase in sales. That's what Dungarees has discovered. In just 30 days, and using...

The New York Times' Pay Wall Success

According to its first-quarter earnings, The New York Times has sold more than 100,000 digital subscriptions since it launched the pay wall three weeks ago. Should these paying subscribers continue their subscriptions, NYT stands to...

Online Video Producers, Advertisers at Odds

While there is no doubt that online video is a booming industry, just how that video is used as a marketing tool is much less clear -- particularly between video producers and advertisers. Research from DIGIDAY and YuMe (a video ad...

WordStream Offers New Keyword Research Suite

Search marketing software provider WordStream has released a comprehensive new suite of tools designed to help marketers find and organize large numbers of targeted keywords for use in paid and organic search campaigns. The new Keyword...

Sitecore to Release Customer Engagement Platform

Web content management firm Sitecore has announced the upcoming release of a new product group called the Customer Engagement Platform. The platform enables organizations to manage the full customer experience and is designed to create...

Search Marketing Trends for 2011

Few Web professionals should be surprised by the 2011 forecast in SEMPO’s recently released State of Search Marketing Report. If the words “social” and “mobile” are at the top of your business plan, pay...

M-commerce Set for Lift-off

A few separate stories this week point directly to mobile commerce, and show that many businesses are preparing for the next big e-commerce trend. To start, a report by Arc Worldwide titled, "Marketing to the Mobile Shopper,"...

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