'Net Features

The Magazine For Website Success

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Mailbox-Specific Strategies Key Moving Forward

In the last year, it seems like Gmail changed its locks and didn’t give marketers the new keys. From changes to Gmail’s automatic image display to its tabbed-style inbox , plenty of updates have impacted merchant’s...

Optimization Solutions for Gmail's Grid View

If the President's team doesn't know how to optimize emails for Gmail's new grid view, what chance do the rest of us have? A pretty good one, thanks to a new options from Movable Ink . The company recently announced new...

Embrace Google's Promotions Tab

Google gave a real gift to digital marketers last week when it began testing a new layout for the Promotions tab in Gmail. It's certainly optimal to land in the Primary tab, but this new feature provides a visual opportunity to...

Essential Marketing Skills Every Person Should Know

:: By Ilan Nass, Fueled :: Still think marketing has to be sleazy? It doesn't have to be. Let’s face it. Without properly marketing yourself and your business, it will guarantee to flop. You would be surprised at how much...

The Science of CRO – The Case for Testing

:: By Milad Oskouie, Infinite Conversions :: A paper was published in Feb. 2013 by Harvard Business School professor Sunil Gupta and two of his colleagues entitled “Do Display Ads Influence Search: Attribution and Influence in...

Monetizing Video with Kaltura

Open-source video platform Kaltura has released a set of video monetization tools that includes in-player advertising - using both native players and server-side stitching - along with all forms of OTT monetization, Ads, Subscription...

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39.6% of Ads are Not Viewable

New data from Pointroll indicates that a significant portion of display advertising isn't being seen by users. Pointroll's Benchmark Report 2013, which evaluated 100 billion ad impression from various exchanges, found that...

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Digital Ad Spending in 2014

Digital ad spending will reach $137.53 billion this year according to recent estimates from eMarketer. Digital spend will be up 14.8% over 2013 levels, according to the forecast, and will make up just over one-quarter of all paid media...

Boundary Raises $22 Million for Network Monitoring Expansion

Network monitoring and management services company Boundary has raised $22 million in its latest funding round. The funding round was led by Adams Street Partners and included new investor Triangle Peak Partners and existing investors...

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SoFi and P2P Lending Make Their Mark

Peer-to-peer lender Social Finance (SoFi) has closed an $80 million round of funding. The new round, which will be used to expand its lending operations to mortgages and personal loans, was led by Discovery Capital Management and included...

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Homeshop 18 IPO Shows Ecommerce is Global

Indian TV shopping and online retail company Homeshop18 (owned by Network18 Media) has filed for a $75 million IPO on the Nasdaq, following a funding round of $14 million in October 2013. Homeshop18 stocks over 100 Indian and international...

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After IPO, Rubicon Project Rises 22%

Shares of the Rubicon Project, which automates the buying and selling of advertising, rose 22 percent after its IPO this week. The company issued roughly 6.7 million shares of common stock at a price of $15 per share. Rubicon Project’s...

3dcart Helps Merchants Manage PLAs

3dcart is helping merchants increase their online sales with the launch of a new Managed Google Shopping product for Product Listing Ads (PLAs). The product provides merchants with a team of 3dcart Search Marketing professionals that...

A Look at the Modern Product Page

Despite the convenience of online shopping, consumers still see many advantages to shopping in traditional brick-and-mortar stores. Luckily, technology is providing online retailers with ways to make the virtual shopping experience...

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Collect Qualitative Research with New Service

A new research tool called Recollective Baseline is helping website owners understand their customers better. The Web-based service, launched by Ramius Corporation, enables anyone to conduct qualitative research studies for free within...

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