'Net Features

The Magazine For Website Success

Realizing the Full Potential of Video

Video is one of the hottest trends in digital marketing, now accounting for 64 percent of all Internet traffic and Cisco predicts that number to rise to 80 percent by 2019. It's a booming market and one that is ripe for investment...

A Closer Look at Web Encryption with DreamHost's Brett Dunst

Starting with a single server in a college dorm room in 1997, DreamHost has come along way since its humble beginnings...and the company is supporting the efforts to force the Web to finally grow up too. Following DreamHost's announcement...

Add Track to Your Marketing Command Center

Social media intelligence platform Unmetric has unveiled a new Web app for brands called Track. With Track, marketers have access to an on-screen visualization of all branded content and new campaigns pulled in real time from a variety...

Programmatic with Publishers in Mind

Programmatic has captured the attention of digital advertisers and is quickly becoming the primary way advertising is bought and sold. OpenX just launched Real-Time Guaranteed (RTG), a solution to enable direct, guaranteed deals executed...

Cortana Helps Users Better Manage Schedules

Microsoft has launched new features for its personal assistant Cortana in an effort to help users better manage their busy schedules. For starters, Cortana will automatically recognize when people make commitments to one another in...

By the Numbers...Social & Search's Newest Returns

Paid search or social media? Marketers question where to spend their advertising dollars and for good reason, as they not only have to generate a return on investment from their paid media activities, but they also have to combat the...

Monotype Unveils Font Subscription Services

Typeface provider Monotype Imaging Holdings has unveiled two new font subscription services to make it easier for users to work with with popular typefaces. For starters, the Monotype Library Subscription service, which is available...

SaleCycle Unveils SMS Remarketing

Behavioral marketing company SaleCycle has unveiled a new SMS remarketing solution that complements the company’s existing portfolio of email and on-site remarketing solutions. All three solutions can be leveraged by brands for...

Improve Your Customer Shopping Experience with Beacons

:: By Kimber Johnson, ASPEN App Design :: Beacons that work via Bluetooth low energy (BLE) bring a new dimension to the interaction between businesses and their customers. Provided a customer has a Bluetooth-enabled smart device able...

A Strong Start for Instagram Ads

Brand Networks, a provider of native social advertising and content marketing, released findings of a study that tracked a variety of metrics related to spend and performance throughout the second half of the year on Instagram and...

Click & Carry: E-Commerce in the "Need It Now" Age

Consumers want the ability to buy online and pick up their purchase in store and it is one of the ways that big retailers are extending their lead according to new research from Slice Intelligence. In an effort to benchmark "buy...

S.M.A.R.T. Marketing Goals

What are your personal and business goals for 2016 and beyond? While “growing my company,” “making more money” and “networking more often” are some that may come to mind for many professionals, goals...

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SSL for All; AWS Rolls Out Certificate Manager

Adding encryption to a website has always been more complex than it should be, but Amazon wants to simplify the process for its AWS users with its new Certificate Manager offering. Deploying SSL/TTL encrypted sites on AWS previously...

Automate Sales Tax Management with Avalara for Shopify

A new partnership between popular automated tax software provider Avalara and cloud-based, multichannel commerce platform Shopify Plus is helping merchants automate sales tax management. The new service offering will be made available...

Making Your Company a Talent Magnet

By Michelle M. Wicmandy, Collective Changes In today's marketplace, every organization should make finding and keeping talent a high priority. This is important since employee turnover is estimated to reach 25 percent, or 192 million...

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