'Net Features

The Magazine For Website Success

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Learning to Code: Compilr Comes to Lynda

Online education platform Lynda has announced the acquisition of Compilr, a cloud-based platform for people to write and test code from within their browser. Terms of the deal were not officially disclosed. “The acquisition of...

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Marketing Automation Beyond the Inbox

Need a solution that intelligently engages known prospects, converts anonymous ones and increases lead velocity? Who doesn't, right? This week, Bizo announced Multi-Channel Nurturing, a solution that promises such digital riches...

Manage SmartVideos with New Lifecycle Platform

SundaySky has unveiled a new platform that enables marketers to create and manage their SmartVideo campaigns through a self-service console. The platform, dubbed the SmartVideo lifecycle marketing platform , enables marketers to create...

Closely Receives $3 Million for Perch Expansion

There is a lot of interest and investment in all things mobile right now. The latest evidence is Closely's closing of a $3 million round of funding to fuel the expansion of its business to business mobile app Perch. The Perch app...

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Bing is Growing, Yelp is Scandalous, and I Need Your Help!

:: Travis Bliffen, Stellar SEO :: Bing is pouring on the new features as they try to compete with Google. Recently on the Bing Blog, they discussed how they are focused on better understanding how the world interacts and delivering...

Google + Optimization and Link Building Strategies

:: By Travis Bliffen, Stellar SEO :: Many Internet professionals, me included, aren't Google Plus's biggest fans and if it had failed, many of us wouldn't have lost a bit of sleep over it. The fact of the matter is, however...

On-Page SEO: Anatomy of a Perfectly Optimized Page

:: By Korah Morrison, Blogoloola :: It is hard to sum up the perfect search engine optimization (SEO) tactics for every website or Web page, and that is mainly because, for the average website owner, it takes quite a bit of education...

What's Your Consumer Review Strategy?

Consumer reviews are an important part of the digital marketing landscape. In fact, 79 percent of consumers trust online reviews as much as personal recommendations, according to the BrightLocal Local Consumer Review Survey from 2013...

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3 Spring Cleaning Tips for Email Comm

Spring is in full swing and if you haven't already, now is the perfect time to tidy up your brand's email marketing campaigns. Alyssa Nahatis, director of email deliverability for Adobe Campaign provides these tips to ensure...

Link Count Decrease in GWT? Don't Panic

The link report within Google Webmaster Tools is showing lower numbers recently and it is causing some mild panic among the SEO community. There are reports in several industry forums and one Google Webmaster Help thread in particular...

Small Biz Hip to Retention, Slow with Loyalty Programs

It's hard to argue with the fact that it costs more money to acquire a new customer than to retain one. New research, however, indicates that for the first time, small business owners (SBOs) are investing more time and resources...

Bing's Snapshot Adds 150M New Entities

"Search" is about far more than just submitting a query and browsing the results; it's also about obtaining information and acting upon it - and quickly. Bing is well aware of consumer's shifting attitude toward search...

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4 Must-See Navigation Menus

There have been a variety of unusual and interesting approaches to navigation in the past (which may be appealing to the most daring e-commerce merchants), but the best navigation on the Web welcomes users with the idea, “my...

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Bitcoin - Do You Really Need to Support It?

Few merchants currently provide support for Bitcoin, but they may change as numerous new software services and solutions are making it much easier to process payments with the emerging cryptocurrency. Last week Square announced (http...

Video Advertisers Face Fraud, Find Solution

Despite major advances in online advertising, fraud is still a big thorn in Internet marketers' sides - even those advertising using video. According to a recent study , 87 percent of advertisers do not trust data from media vendors...

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