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Facebook Looks to Win with Sports Stadium

Facebook is tackling the sports world, as the social network unveiled a new dedicated place on its platform to enable users to experience sports in real-time with their friends around the world. The new feature, dubbed Facebook Sports...

Sorting Through the Digital Advertising Mess

With the popularity of ad blocking, the lack of relevance of ads, accidental clicks and other problems impacting revenue, the digital advertising industry needs help. Owning and operating more than 20 websites, Sortable can relate...

3 Brand Secrets for Audience Engagement

Engagement is traditionally defined as an agreement, a promise if you will, to be present at a particular place and time. It’s no different really in the digital realm where engagement requires just as much emotional investment...

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Tracking Campaigns to Infinity & Beyond

The answer to who gets credited and why has plagued the advertising industry for some time. This is because understanding a publisher, a campaign or a channel's role in a sale is complicated at best. This week, Kenshoo announced...

Make Digital Marketing Pop with StreamSend's New ScreenPopper

There used to be a time when a popup window would have quickly and easily sparked the ire of any website visitor. Today, however, the technique is common place and remains (for many Web marketers) one of the most effective ways to...

Freelance for NASA?

Crowdsourcing is a popular way to harness the intelligence of hundreds or thousands of people and this week NASA is even reaching out via Freelancer.com to come up with alternative concepts to its free-flying robot. NASA is recruiting...

Data-Driven, History-Aware Remarketing Comes to Adobe

At the National Retail Federation's 105th annual convention and expo this week (aka the "Retail Big Show"), Adobe introduced an exciting addition to its marketing cloud offering. Retailers will now be able to connect...

Install Mobile Apps from Google Search Results

Google is reportedly now letting some users download apps directly from the search results, eliminating the need to visit the Google Play app store altogether. Users that open the Google app, and search for the name of an app, will...

Marketing Focus 2016: The Intersection of Content and Mobile

:: By Marla Schimke, Zumobi :: At the start of 2015, the phrase “mobile content marketing” didn’t even have a hashtag, which is saying a lot in the age of Twitter. Now, as we approach 2016, the intersection of content...

Email's Role in Effective Content Marketing

With content marketing as big as it currently is, many marketers are looking at how to effectively repurpose their content within email as well as use the channel to drive more clicks to their work. In fact, according to Yesmail's...

Don't Panic SEOs, That Wasn't Penguin (Yet)!

If you've seen some position/ranking shifts on Google the past few weeks (and drops or increases in traffic as a result), you're not alone. Early indications are that the recent fluctuations in the search results are simply...

Quick Hit: Anchor Text & Google Rankings

SEO software ahrefs has released an interesting study on the correlation of exact match anchor text links with rankings. Researchers set out to discover if there was any correlation between the percentage of exact-match anchor text...

Omnichannel Transactions Do Exist!

For years, the retail industry has talked about omnichannel capabilities and consumers' demands for a seamless shopping experience regardless of what channel they find themselves on (wanting access to all inventory, all sales and...

WhatsApp Kills Paid Subscriptions

WhatsApp is killing off its paid subscription model. The messaging platform made the announcement in a blog post this week, stating that the subscription approach hasn’t worked well. As a result, the company is removing fees...

Demandware Unveils Next-Generation Store Solution

Enterprise cloud commerce solutions provider Demandware took another step toward unified commerce with the launch of its next generation of Demandware Store. The point-of-sale (POS) and store operations solution provides retailers...

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