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Streamline Digital Campaign Management with clickBakers

A new Web-based traffic management platform is helping online marketers maximize their profits. The platform, dubbed clickBakers , is designed to help online marketers get the most revenue from every click with advanced traffic tracking...

Video Ads Driving Major Action

If the goal of advertising is to get users to take action, digital brands seriously need to consider leveraging video advertising this year. Earlier this month Neustar released its newest Media Intelligence Report , based on 250-plus...

3 Signs It’s Time to Replatform

Making the decision to replatform is never easy for e-commerce merchants. After all, countless hours and a lot of money is spent on developing an online store, which can make the decision of moving inventory over to a new platform...

Consumers Belong to More Loyalty Programs than Ever

As brands look to increase consumer engagement many are turning to loyalty programs to do help spur excitement and action among their shoppers. COLLOQUY , a publishing, research and education firm, has recently released a new census...

E-Commerce PIM Snapshot 2015

What is a PIM Platform and Why Should Retailers Care? For mid-size and large retailers, Product Information Management (PIM) solutions are of immense importance to operating an efficient e-commerce enterprise. PIM solutions are really...

Data to Get Your Apps Seen

Twenty percent of apps may only be used once , but their developers are lucky their application was found at all. With 63 percent of apps discovered through app store search (source: Forrester), the odds are stacked against companies...

Device Authentication to Stop Account Takeover

Asking online customers challenge questions (what is the name of your favorite pet?) or completing a text verification (when a company texts the user a code to enter online), is frustrating for customers – even if it is protecting...

The Fight Against Ad Fraud Rages On

Advertising intelligence provider Integral Ad Science announced the opening of its "anti-fraud" lab to conduct research and development to advance solutions to combat fraud in the advertising (and publishing) industry. Request...

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Guiding Merchandising Decisions with Inventory Lookup

Cloud-based order management solution Shopatron has been selected by specialty pet retailer PetSense as its inventory lookup and analytics partner. PetSense’s e-commerce site, which was launched in Nov. 2014, will feature local...

Are You Connecting with Millennial Moms?

Millennial moms are expected to spend $200 billion annually by 2017 and $10 trillion within their lifetimes ( according to a 2014 report from Exponential Advertising Intelligence) . With such massive buying power, it’s essential...

Coast-Change Fuels Growth for Native Ad Platform

Native advertising – ads that resemble the platform on which they appear – is growing in popularity and Los Angeles-based MGID is reaping the rewards. MGID experienced a 22 percent increase in revenue in Q4 2014, when compared...

Pinterest Unveils App Pins for iOS

Pinterest has teamed up with Apple, and now the social network will begin displaying App Pins to users browsing on their iPhones and iPads. The App Pins will only be shown to people browsing from an iOS mobile device. When users come...

Walking the Talk of Consumer-Centricity

More than 80 percent of marketers plan to shift budgets to be more consumer-centric in 2015 according to a new study from Leapfrog Marketing Institute. The study indicated that marketers will redirect their spending from channel- or...

BrightEdge Helps Marketers Optimize Content

BrightEdge is helping marketers produce better content, thanks to the release of the company’s Content Optimizer 3.0 platform. Content Optimizer 3.0 integrates with Adobe Experience Manager and equips marketers with competitor...

How To Drive Engagement Among Millennials

As millennials age and become responsible for more purchasing power brands will be forced to understand how the much maligned age group prefers to communicate and interact with them. NewsCred , a content marketing platform, has announced...

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