'Net Features

The Magazine For Website Success

Modern Billing Systems: 5 Signs Your System Isn’t Ready for Prime Time

:: By Bob Harden, The Harden Group :: We live in a period of disruption. New mega trends – cloud, mobile, big data – have changed the way consumers purchase products and services, with customers demanding anytime, anywhere...

3 Tools to Personalize Products

Custom things always seem to be better, whether it’s a pair of one-of-a-kind shoes or a made-to-order car with tailored specifications. In fact, a recent U.K. study from Deloitte LLP reveals that 71 percent of consumers say they...

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Agency Helps Clients Help Themselves

Anyone who has ever worked with a digital agency knows the challenges of sharing documents (e.g. spreadsheets, creatives, etc.), scheduling meetings (e.g. for planning, providing feedback or reviewing wins-losses) and managing payments...

Marketplace-Only Sellers: Quickly Launch a Web Store

Selling on multiple online marketplaces is challenging and complex, but many retailers rely on the product visibility from those channels to make a living. In fact, 63 percent of sellers only sell on marketplaces. While the majority...

Magento Gives Biz Shoppers a Consumer Experience

Business shoppers are increasingly seeking out a commerce-like experience when buying products and services for their businesses. In fact, business buyers are willing to pay up to 30 percent more for a product or service that offers...

A Quick Guide to Outsourcing Digital Projects

By Michelle M. Wicmandy, Collective Change Today, many small businesses outsource services to streamline operations. Sometimes, these firms hire full-service agencies as turnkey marketing departments. In other cases, they sub-contract...

The Future of Video at Adobe is Shoppable

Video is evolving; where consumers were once only able to view, now they can interact. In the realm of e-commerce, that's a genuine game-changer. There are several solutions on the market for what's being called "shoppable...

New Bidding Techniques for Google Shopping

A new suite of bidding strategies/techniques for Google Shopping Campaigns has been released, providing e-commerce advertisers some useful additional options as the holiday season approaches. The bidding strategies, which follow last...

Samsung Pay to Make Its U.S. Debut

Samsung Pay is debuting in the U.S. on September 28th. According to the company’s announcement, the mobile payment servic e will first launch in Korea on August 20, followed by a launch in the U.S. on September 28 and eventually...

Perfect Timing: Send-Time Optimization for Email Marketers

Email marketing service GetResponse has released an interesting new feature, dubbed Perfect Timing, that enables marketers to pinpoint the optimal timing for each subscriber's email delivery. The product, which analyzes data culled...

Follow-Up Emails Made Easy

Online marketing tool provider VerticalResponse has expanded its automation capabilities to include follow-up emails. With the feature, users will be able to automatically re-send emails three or more days later to contacts that have...

IP Geolocation for the Big Data Age

Neustar recently introduced a new big-data friendly IP geolocation solution that will provide its customers with improved coverage and accuracy when geo-locating an IP address. The new Custom GeoPoint offering enables users (those...

Desktop Email Conversions on the Rise

Desktop is keeping pace with mobile when it comes to email conversions according to new data from Movable Ink. The company’s quarterly U.S. Consumer Device Report reveals that while mobile email opens increased in Q2 2015 (68...

Twitter Finally Removes DM Character Limit

After announcing it was eliminating the 140-character limit for direct messages (DMs) back in June, Twitter has finally implemented the change. That’s right, Twitter users can now type as many characters as they would like into...

Act-On Data to Close Deals Quicker

While 77 percent of marketers believe real-time personalization is crucial to their businesses, 60 percent struggle to personalize content in real-time and, some, at all. Not having enough data, having inaccurate data and gaining insight...

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