Posts tagged google RSS

Google Buy Buttons; An Evolution to Marketplace?

Google will apparently begin introducing "buy buttons" within paid search results in the coming weeks. Users clicking on the buy button (limited to mobile devices for now it seems) will be directed to a product page on Google...

Google's Thin Content War Rages On

Several reports emerged over the weekend (and into Monday) that Google initiated a manual action over websites offering up thin content. Google relies on algorithms to evaluate and improve search quality, but does periodically take...

Google: So Long Search Queries, Hello Search Analytics

The Search Queries report in Google' Webmasters Tools is being replaced with a new "Search Analytics" report. The new report offers the ability to compare desktop and mobile traffic, compare metrics in different countires...

Google Introduces Breadcrumb-Like Mobile Search Results

Most often used on e-commerce websites, breadcrumb navigation shows users how they got to the page they are currently viewing. In theory, breadcrumb navigation can improve the user experience and help increase conversion because a...

Compare Your Ad Impression Share in Google AdWords

The Keyword Planner tool within Google AdWords is being upgraded to add benchmark data, providing advertisers a way to compare their performance, specifically their search term coverage, to that of their competitors. Google will be...

Mobile Friendliness Impact on Google News Ranking

Google's new mobile ranking signal won't go into effect April 21st, but it's causing many Web professionals to panic. While there's no doubt that there will be shifts in the mobile results (and the traditional desktop...

Google is About to Slam Your Doorway

As search engine giant Google looks to improve its users experience on search engine results pages (SERPs) it has set its sights on “doorway pages.” Doorways, according to Google, are sites or pages that were created to...

Hey SEO, It's Up To You; Websites Are Ranked On Their Current State

While it can be easy to think that Google is an often malicious and vindictive digital overlord, just waiting for its opportunity to crush the virtual dreams of search engine optimization professionals, there's little evidence...

Blocked Resources Report in GWT

Google is now notifying webmasters about the specific resources that are blocking its bots from crawling a website in full. The new Blocked Resources report in Google Webmaster Tools reveals which resources are being blocked and from...

Google SERPS Going Visual

It seems Google is testing a new design for its "local pack," the local maps search results returned when there is local intent in the query. The local pack usually contains business name, location, reviews and a map, but...

SEO Inquiry: Subdomains vs Subdirectories

SEO professionals have long debated whether subdomains or subdirectories were better; we've known the answer for years (it doesn't matter) but questions still arise. In an informal test of this question, it appears that the...

Mobile Accounts for Nearly Half of Google Ad Clicks

Each year there are new trends that arise and its important for businesses and professionals alike to analyze these trends in order to figure out where the markets are heading and what the next trend might be. A recently released report...

Google Now Able to Crawl Locale-Adaptive Pages

While Yahoo and Bing have recently gained ground on Google’s search traffic, Google is still the be all and end all when it comes to Internet success. With Google’s reach spanning the globe, many companies have designed...

Bing Opens Enhanced Sitelinks to Marketers Around the World

While Google still dominates the world of search, the recent success of Bing and Yahoo have proven Google may not have the stranglehold on search that it once did. With the hopes of building on their recent success, Bing Ads has announced...

Google Shakes Up AdWords' Shared Library

As Google looks to continue its dominance among search advertisers it has decided to eliminate one of AdWords Shared Library Features. The search engine juggernaut stated that with other recent upgrades to AdWords there are “more...

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