Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

What Moz's Online Marketing Survey Means for SEOs

Search engine optimization professionals concerned about job security can rest a little easier tonight, as SEO tops the charts as the most in-demand agency service in Moz's recently released marketing survey , which tracked industry...

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Top Google Play Search with New Ads

With 1.6 million apps available on Google Play, consumers rely on search to find apps related to what they are looking for (track exercise, create a food diary, filter images, etc.). Up until last week, however, developers relied on...

Overcoming 3 Big Franchise SEO Challenges

:: By Travis Bliffen, Stellar SEO :: As a franchisee you are making a significant investment in order to open a business built upon a proven business model. As a franchiser you must show potential franchisees what sets apart your company...

Google Warns Googlebot Can't Access CSS & JS

Google sent out notifications through Search Console (formerly Webmaster Tools) last week notifying websites about blocking CSS and JavaScript assets. The warning indicated that blocking those assets can lead to "suboptimal rankings"...

Yelp Reviews Now Available Within Bing Search Results

When it comes to local Web marketing, don't count Yelp out just yet. Reviews from the platform are now appearing on Bing search results when users search for "<business name> reviews". Bing is displaying the most...

Keyword Research with Google Autocomplete Data

Last week Google shut off access to its Autocomplete API and many in the search engine optimization community feared that it might negatively impact the efficacy of keyword suggestion tools. That will likely be the case for many keyword...

The End of Open Google with Autocomplete API Restrictions

In the interest of maintaining the integrity of autocomplete as part of its Search product, Google announced that it will be restricting unauthorized access to the unpublished autocomplete API starting Aug. 10, 2015. Google said it...

Tailoring Your Site for Visitor Approval: 4 Tips for SEO Success

By Kevin Gamache, Wire Stone Your website can have the most compelling content, the most inviting visuals, the most insightful user interface – and yet it can fail to deliver the impact you’re looking for because it’s...

The Ultimate Guide to Maximizing SEO Traffic Value with Conversion Optimization

:: By Lacey Lanter, Stellar SEO :: While it is easy to get wrapped up in generating more traffic to your website, failing to capitalize on your current traffic would be a big mistake. Today we are going to discuss how you can improve...

How Ds Google Handle new GTLDs?

Will the new top-level domains have an impact on search? Google published information last week which sheds some light on how the search engine will handle the new domains , and it should help resolve webmaster questions and eliminate...

Optimizing Your Images for Better SEO

:: By Travis Bliffen, Stellar SEO :: Blog post content and websites as a whole can be greatly enriched through the use of the images. Apart from making a site look more appealing, images are also a useful place to illustrate a point...

Google's Safe Browsing Filter Emphasizing UwS Detection

Google users will soon see more alerts that sites have been compromised or are using unsafe practices that could cause harm (malware, ad injectors, etc.) thanks to some recent changes to its Safe Browsing filter. The company first...

How to Optimize for Amazon Search

:: By Travis Bliffen, Stellar SEO :: Most of us think of Google or YouTube when we decide we want to rank a product being sold online. Even though both are a great source for online traffic and sales, there is another great piece of...

The Local SEO “How-To” Guide

:: By Travis Bliffen, Stellar SEO :: When discussing SEO many people do not realize that organic SEO and local SEO each have a unique set of ranking criteria and both place varied importance on overlapping ranking factors. Today, we...

Bing's New Maps Tool Offers Predictive Traffic Technology

Constantly trying to nudge in on Google’s turf, Bing has announced the wholesale redesign of the company’s Bing Maps tool. In order to better compete against the competition, Bing Maps has been endowed with a wide variety...

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