Mastering Search

Search engine optimization remains one of the most powerful digital ways to increase visibility and drive new visitors to your Web property.

Google Local Search Update Goes Global

Google is apparently rolling out a new set of local search results (a new alogirithm essentially) outside the U.S. with Map results in the UK, Canada and Australia in a state of flux this morning. The search engine introduced updates...

The Keyword Research Guide

:: Travis Bliffen, Stellar SEO Although SEO and online marketing are becoming more complex every day, there is one component that has been crucial since the beginning and still is today, keywords. While the way we use keywords has...

Test Your Google Shopping Knowledge

As merchants look to inspire confidence amdist the recent rash of security breaches, one of the best ways is to display badges and certifications on their website. Google Partners , a platform to help companies learn more about Google’s...

5 Heavyweights in the SEO Battle

As most of you know, there are over 200 factors that influence how your site will appear in the organic search results. Some of them have a small influence while others are major influencers in the ranking process. Today we are going...

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Have You Checked the Archives?

Part of what makes the Internet and search engines such great tools is their combined ability to find nearly anything that has been published, past and present. Google has recently taken steps to help users in this quest by reintroducing...

Is Thanksgiving Day the New Retail Star?

Traditionally, during Thanksgiving weekend Black Friday and Cyber Monday see the bulk of the e-commerce shopping traffic. However, according to a recent blog post from Kenshoo that trend might have finally changed. The data shows that...

Does Your Request Qualify to be "Forgotten"?

As privacy has become a more important topic among Internet users, organizations have taken steps to help reassure Internet users their privacy is being protected. However, few have done more to protect an individual’s privacy...

8 Steps to Better Local SEO

:: By Travis Bliffen, Stellar SEO :: Even for businesses whose service area is limited to a small geographic region, search engine optimization is still an effective method of driving targeted traffic to their websites. In fact, there...

Bing's Local Carousel Looks Familiar

Just weeks after Google dropped the black carousel user interface for local listings, Bing has rolled out a similar feature on its search results. Bing's carousel includes restaurant information, location, reviews from Yelp, price...

Google SERPs in Motion?

The search engine optimization community was all abuzz this weekend with reports that Google may refreshed its index. Google has repeatedly told the SEO community that it would not push out major updates during the holiday season which...

Stop Blocking Files & Cloaking for Googlebot

Google released a mobile testing tool last week, but some Web professionals are claiming it just doesn't work; there's a reason that may be the case however - and it's all your fault. The mobile testing tool analyzes URLs...

Google Now Suggesting Stories in Google News

With countless news sources available, many Internet users choose to leverage a news aggregation site like Google News to get the news they are looking for and to get a comprehensive view of what is going on in the world. In a recent...

Google Enhances Mobile Search Results for Holiday Rush

As consumers kick their shopping activities into high gear, it's vital that merchants take advantage of every opportunity that is presented to them in order to maximize their holiday profits. Google has recently announced that...

10 SEO Tools to be Thankful For

:: By Travis Bliffen, Stellar SEO :: Many of the tasks involved in setting up, managing and running an SEO campaign can be time consuming and boring. Thankfully, there are several tools that can be used to improve efficiency and automate...

This Design Choice Could Destroy Your SEO

It is easy to forget the degree to which design-related choices made for a website can impact everything else - from user expereince and conversion, and apparently to search engine optimizaiton initiatives as well. Website owners and...

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