Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Celebs Get All the Twitter Perks

There goes your chance to get a retweet from one of the Kardashians. Buried under the news of its upcoming IPO, Twitter released a feature that will enable verified users to better manage the often large number of conversations they...

Import Facebook Likes and Comments with Shortstack Importer

Last week Facebook made a change that made it possible for social media marketers to use likes and comments as entries into Page promotions . Essentially, you won’t have to use a third-party publishing platform to run promotions...

Brand Examples: Social Profile Designs on the Big 3 Networks

When social networks first arrived on the scene, most business professionals were entranced by the vast marketing opportunities that these sites offered. Teams spent long hours not only creating content strategies, but also designing...

SugarCRM Added to HootSuite App Directory

HootSuite has once again expanded its ever-growing App Directory, this time adding the SugarCRM App Integration to its social media management platform. The SugarCRM app enables sales and customer support teams to create leads and...

Monetizing UGC One Hashtag At a Time

Social Annex announced today that Social Curation will be added to their existing suite of over 20 onsite social tools. Social Curation gives online retailers the ability to offer their customers a way to upload and present user generated...

QUICK HIT: Real-Time Product Pins with Mercent

Mercent has released a new data delivery software service that populates Pinterest pins with the current product price and the availability of inventory. "When pinners find products they love on Pinterest, they want to act,"...

Buffer Adds Google+ Support

Buffer is stepping its social game up. Not only did the social sharing app enable custom scheduling just a month ago, but now businesses also have the ability to post updates onto their Google+ Pages. The new update enables both free...

Facebook Page Promotions Get Page Support

Facebook has made an update that will make it much easier for marketers to create and administer promotions on the network, announcing that it has removed the requirement that promotions on Facebook could only be administered through...

Making It Rain with Social

Weather intelligence is an area of technology many are only somewhat familiar with, but it’s as much a game changer as anything happening in the market today. "Weather has an enormous impact on retail businesses' operations...

Facebook Quality Checklist

By Matt Hensler, Hensler Integrated Marketing We all know the saying, “Content is King”, but what about quality vs. quantity? Quality is Queen and Facebook is onto it. Facebook recently announced its new algorithm would...

Free Images for Facebook Ads, Courtesy of Shutterstock

Facebook announced that it will soon release a set of product updates that will offer its advertisers more and greater design capabilities, most notably access to Shutterstock images. There will be no additional cost to Facebook advertisers...

SoLoMo for SEOs

In Website Magazine's October 2013 issue - available the first week of September - editors explored unconventional tactics to get seen by mobile consumers. Unsurprisingly to some, it was found that social (So), local (Lo) and mobile...

Topsy Adds to Its Social API Offerings

Social analytics provider Topsy has launched a new set of social data APIs that give users the ability to integrate social metrics, insights and content directly into applications, social dashboards and more. “Our new social...

Yelp Gets Serious about Reviews

Reviews are no joke over at Yelp headquarters. The local discovery platform averages 108 million monthly unique visitors who visit the service to discover businesses and make spending choices. Most of these visitors also take a gander...

Create Actionable Images with PassionTag

Images tend to receive better engagement metrics than regular posts when shared on social networks, so what if you could add underlying content to images in order to further drive brand engagement? Thanks to PassionTag , you can do...

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