Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Hashtag Search at Google?

If you didn't think Google+ was important to your digital marketing initiatives, you better think again. Users in the U.S. and Canada that are searching on Google for a hashtag will now see a relevant set of Google+ posts on the...

User Feedback Influencing Facebook News Feed Ads

You’ll likely see fewer irrelevant ads in your Facebook News Feed in the coming weeks. The social network announced changes to its algorithm that it indicated will put more emphasis on user feedback, most notably the frequency...

Keeping Up with Pinterest - 5 Updates for Brands

Pinterest is quickly becoming a powerhouse social network for businesses. In fact, the bookmarking site has not only become a top traffic referral source for many brands on the Web, but has also focused on expanding its platform’s...

The Future of Hashtags in Action

Social conversion platform Chirpify is releasing a feature/program it believes is the logical evolution of hashtags. The company's new #actiontags provide social media marketers and advertisers with the ability to use hashtags...

A Redesigned Klout Profile

Klout announced that they have updated the profile pages of its users with a design that's not wholely unlike pinboard site Pinteret. The new Klout profile pages showcase the social networks users are active on, as well as topics...

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Offline Viewing Coming to YouTube

Soon, YouTube viewers will be able to watch videos offline via mobile apps. Google’s video-based social network announced that this feature will be made available later this year in an effort to help its partners gain more views...

Create Social Posts that Get Clicks

When it comes to social media marketing there is not a one size fits all strategy, which means that businesses must test a variety of tactics to discover what resonates best with their audiences. That said, there are dozens of effective...

How Much Do You Know About Your Social Audience?

Marketers spend thousands, sometimes tens of thousands, of dollars, on research in order to understand something (anything) about their audiences. A new platform from Whit.li, which recently relaunched as Mattr, aims to provide those...

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Social Brand Managment for College Bound and New Job Seekers

It's not just local businesses and global brands that need social media support - it's also useful for those heading to college and those that just graduated too. Social Assurity recently announced the launch of a business...

Celebs Get All the Twitter Perks

There goes your chance to get a retweet from one of the Kardashians. Buried under the news of its upcoming IPO, Twitter released a feature that will enable verified users to better manage the often large number of conversations they...

Import Facebook Likes and Comments with Shortstack Importer

Last week Facebook made a change that made it possible for social media marketers to use likes and comments as entries into Page promotions . Essentially, you won’t have to use a third-party publishing platform to run promotions...

Brand Examples: Social Profile Designs on the Big 3 Networks

When social networks first arrived on the scene, most business professionals were entranced by the vast marketing opportunities that these sites offered. Teams spent long hours not only creating content strategies, but also designing...

SugarCRM Added to HootSuite App Directory

HootSuite has once again expanded its ever-growing App Directory, this time adding the SugarCRM App Integration to its social media management platform. The SugarCRM app enables sales and customer support teams to create leads and...

Monetizing UGC One Hashtag At a Time

Social Annex announced today that Social Curation will be added to their existing suite of over 20 onsite social tools. Social Curation gives online retailers the ability to offer their customers a way to upload and present user generated...

QUICK HIT: Real-Time Product Pins with Mercent

Mercent has released a new data delivery software service that populates Pinterest pins with the current product price and the availability of inventory. "When pinners find products they love on Pinterest, they want to act,"...

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