Social Media Mavens

From Facebook to Twitter, Google+ to LinkedIn, social media is here to stay. Discover the best practices for the emerging channel with WM’s Social Media Mavens.

Google+ Shows Mentions (If There Are Any)

Google+ might be the virtual runt of the social media litter, but it's not going to dissappear any time soon; many even expect deeper integration with other Google products in the future, which could make participating on the platform...

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Tumblr Tests the Social Commerce Waters

Tumblr is testing out the social commerce waters, as the company has unveiled a new feature that adds calls-to-action on certain posts – including a “Buy” button. According to Tumblr’s announcement , the new...

Tumblr Opens App Up to New Ad Display

As more consumers continue to flock to social media , networks are constantly looking for ways to capitalize on their popularity and increase their earnings. Popular blogging network Tumblr has announced that it is launching a new...

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Is Facebook Losing its Edge?

Whether it’s due to the creation of new network or just updated features, the social media landscape is constantly evolving. As the influential channel changes, it’s important that businesses understand how it has evolved...

Twitter Offers New Social Commerce Feature

Twitter has unveiled a new feature that aims to help merchants increase conversions through the social network. The feature, dubbed Twitter Offers , enables advertisers to create card-linked promotions and share them on the social...

Vine Gets Pushy

Vine is helping users stay up to date with their favorite accounts. The popular video sharing app has unveiled a new feature that enables users to receive push notifications and a notification in their activity feed every time their...

Twitter Gets Direct

Twitter has unveiled a new feature that enables users to share tweets privately via Direct Messages with any of their followers. To use the feature, users simply need to tap the “... More” icon and select “Share via...

Dump Facebook & Twitter for Branded Communities & Email

When it comes to consumer engagement, you'd be better off dumping Facebook and Twitter in favor of branded communities and email, according to a new report out by Forrester. The report, titled "Social Relationship Strategies...

Is Facebook Spreading Itself Too Thin?

After the success of their standalone Messenger app, Facebook decided to give another feature its own app. The social network has recently announced the introduction of a standalone Groups app. When users enter the new app they will...

WordPress Wednesday: Generate More Interaction on your WordPress Blog

By Marko Heijnen, 1&1 Internet, Inc. Even with so many competitors, WordPress continues to prove itself as the most popular blogging platform internationally. Much of this success is driven by its ease of use and how quickly a...

Schedule Social and Manage Campaigns with Rignite

There isn’t a shortage of social media management platforms on the Web, but it is important for social media managers to keep in mind that each platform comes with its own unique bells and whistles. Rignite , for example, is...

Is Twitter's Instant Timeline Enough?

Twitter's problem isn't a growth problem - it's an engagement problem. Even with more than 500 million users (although that number is likely skewed by bots), the platform needs to do something about getting them (the real...

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Instagram Enhances its Discovery Feature

Instagram has unveiled a new update to help its users discover people to follow on the social networking app. The update enhances Instagram's Explore page. For starters, the Explore icon at the bottom of the screen has changed...

The Days of Anonymity are Over

Customer identify management platform Gigya announced this week it has raised $35 million in growth capital, bringing its total funding to $104 million. The Gigya platform enables businesses to identify customers across devices, consolidating...

GoDaddy Takes On F-Commerce

GoDaddy is teaming up with Easy Social Shop to help merchants sell on Facebook. Through the partnership, GoDaddy merchants are able to build a Facebook store that offers real-time updates based on the merchant’s catalog and inventory...

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