Posts tagged video RSS

Wistia Takes Video to the Enterprise

Enterprises taking advantage of the many benefits of video today have likely experienced the complexities of managing (hosting and analysis, for example) those important assets and their corresponding campaigns. One of the most significant...

Connecting Users with Video in the Right Moment

Video is killing it - U.S. advertising agencies and marketers spend approximately $1.5 billion on mobile videos ads in 2014 and it is only expected to grow in the years to come, projected to increase to more than $6 billion by 2018...

Modular DRM for Cross-Platform, Secure Playback

Video technology platform Kaltura , which is used by such notable brands as HBO and Zappos, announced a Universal DRM (digital rights management) solution through an integration with Castlabs. The DRM solution will enable media companies...

Deeper Social Integration Arrives for Brandlive

Brandlive, a web-based service that builds and curates live events, has announced the general availability of their Advanced Social Integration module. The new module (which essentially enables brands to combine live streaming video...

Create and Share Videos With New Vidyard Studio

In a recent report from analyst firm Demand Metric, more than 70 percent of marketing and sales professionals reported that video converts better than other content types, yet fewer than 10 percent are actually using it to effectively...

Inside Shoppable Video with Rapt Media's Erika Trautman

The rise of video has been meteoric. Despite its value to the digital enterprise, however, many still don't understand the nuances of marketing within the channel, much less how to get started. Website Magazine posed a few questions...

Micro-List of Video Solutions for Every Professional Web Worker

Video is a powerful medium, but it takes an immense amount of work to get a finished product; much less a finished product that you can be proud enough of to show off to prospective customers and existing clients, and one that is effective...

Creating Immersive Video Experiences with Brightcove

Cloud-based video service Brightcove has released a several new products that will enable enterprise marketers to drive additional performance from their video initiatives. Brightcove’s Video Marketing Suite consists of the Brightcove...

Launch Video Ad Campaigns for Every Screen

Tremor Video is looking to take the hassle out of optimizing video ad campaigns for multiple devices. Using the company’s VideoHub technology, Tremor Video helps advertisers reach their goals by programmatically delivering optimized...

Monetizing Video with Kaltura

Open-source video platform Kaltura has released a set of video monetization tools that includes in-player advertising - using both native players and server-side stitching - along with all forms of OTT monetization, Ads, Subscription...

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Invodo Delivers Video for Magento

Online shoppers are no strangers to using video in their product research and selection process, but adoption has been slow for merchants (not to mention e-commerce software solutions). Business video solution Invodo, however, has...

Test Drive Automated E-Commerce Video

If you have been hesitant to invest in automated videos for your e-commerce store, then check out the new “Try It Now” service from Treepodia. The service enables retailers to generate a product video for any item in their...

Vimeo Unveils HTML5 Video Player

Popular video-sharing service, Vimeo, has decided to kick off the New Year with a brand new video player. The company rebuilt its video player to be more flexible and accommodating. In fact, the “re-engineered” back end...

Video Campaigns That Run Anywhere (and Everywhere)

Online video is the fastest growing segment of digital ad spending in the U.S, according to eMarketer, with digital video spend expected to more than double, from approximately $4 billion to $8 billion, between 2013 and 2016. Isn't...

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Be the Next Netflix with White-Label Video Platform From Kaltura

Open-source video platform Kaltura announced that it is now offering up a white-label version of its Netflix-like video portal. Kaltura's new MediaGo solution will enable content owners (be they publishers, service providers or...

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