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Giving Your WordPress Blog a Refresh

By Kelly Meeneghan Peters, 1&1 One of the strongest assets of WordPress is the consistency of which the CMS evolves its functionality and performance. WordPress sites designed in years past now look completely different from those...

Measure Twice, Cut Once - A/B Testing Tools to Improve Conversions

By Damion Wasylow, University of Florida Launching a website is inherently risky. Countless hours go into finessing each element, but that investment of time and energy is fruitless if the website doesn’t perform. Just as user...

Why Visitor Engagement Matters and What You Can Do To Increase It

Any Web designer worth his or her digital salt can create a beautifully designed site that clearly conveys professionalism. If it doesn’t engage a brand's visitors, however, the website wastes everyone's time (the client's...

Social CRM & Consumer Interaction

According to research firm Gartner, customer relationship management (CRM) revenue tops $20 billion and is on track to exceed that mark this year. Along with substantial growth, however, the market is undergoing an evolution as power...

4 Website E-Commerce Testing Strategies for Peak Times

:: By Archie Roboostoff, MicroFocus :: Nearly half (47 percent) of consumers expect a Web page to load in 2 seconds or less, and after 3 seconds, 40 percent of these shoppers will abandon the site, according to KISSmetrics . And once...

E-Commerce Conversion for Amazon Webstore

Amazon Webstores doesn't get the love that a solution like Magento does, but thanks to its Solution Provider program, several interesting (and powerful) technologies are in the control of online merchants using the system. The...

5 Ways to Get Started on Website Personalization

By Noah Logan, Upland Software The sales and marketing funnel is dramatically different now than it was just less than 10 years ago. According to Forrester Research , today's B2B buyers may go up through at least two-thirds of...

How DAM + The Cloud Can Help in Today’s Content Hungry World

:: By David MacLaren, MediaValet :: There’s a lot of discussion in the marketing industry today about product companies evolving into media brands – basically, companies are now having to function as both product companies...

A Strategic Guide to Cross-Platform Marketing

By Eric Bader, CMO of RadiumOne Marketers have a multi-device conundrum because the consumers they want to connect with distribute their attention between multiple devices. As connected devices like smartphones and tablets have grown...

Starbucks Opens the Big (Digital) Door to Customer Loyalty

Loyalty programs, both online and offline, are powerful mechanisms to increase customer engagement and social advocacy, not to mention bottom line metrics including customer registration and further, revenue per customer. These are...

6 Awesome Google Tools for Small Businesses

:: Jessica Davis, Godot Media :: For most individuals, Google is the most trustworthy search engine out there and most of us turn to Google for any requirement that we may have online. However, most people forget that the largest search...

Is This the End of Paid Media?

Few would argue the positive role that advertising has played in the success of digital enterprises but there are, of course, more channels that need to be integrated into your overall marketing and promotions initiatives. Conductor...

Experts Speak: Must-Have Marketing Automation Features (Part I)

Marketing automation can seem like the cure to most marketing woes, but clearly not all software systems are created equal. In fact, VentureBeat reports that almost half of companies are using more than one marketing automation system...

Wordpress 2014: E-commerce Shopping Carts Worth Exploring

While Internet professionals would probably be better off selecting a dedicated e-commerce software solution, there will be those that opt to use a platform such as Wordpress as their Web-based retail presence. While Wordpress certainly...

5 Social Contest Platforms

One of the best ways for brands to garner visibility on the social Web is with promotions like contests and sweepstakes. The rules and regulations of social networks, however, can turn this fun task into a rather large headache. For...

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