Software Everywhere

The choices made related to the software that will power your Web business are not just important – they could make or break your business. Stay up to date on the top software solutions available today.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Personalized Marketing Connects with Customers

Today's consumer expects (sometimes demands) that retailers will show them something they’ll like. To do that of course, these modern merchants need to use data and create a comprehensive view of their customer in order to...

Inside the Vocus PR Suite (SOFTWARE)

Cloud-based marketing and public relations software Vocus launched its Winter '14 release this week, introducing several enhancements worthy of note. In addition to an updated user experience (which happens to highlight commonly...

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Marketing with CRM & Purchase History Data

A combination of Rakuten MediaForge's retargeting and display platform and LiveRamp's data onboarding technology is giving marketers an opportunity to leverage CRM and purchase history data in their promotional campaigns on...

Wordpress 3.8 - Charlie Parker Would be Proud

Popular open source content management and blogging platform WordPress, which now powers approximately 20% of Internet websites, has released version 3.8 - just two months after releasing version 3.7. For those that follow these sort...

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A Better Survey for the Mobile Era?

Mobile is perhaps one of the most disruptive forces in the digital era. Consumers, who are seemingly perpetually on the move, aren't experiencing brands the same way they once did, and it is forcing enterprises to react. Two former...

Audit Site Tags for More Accurate Data

Digital marketers can better measure the effectiveness of their online marketing campaigns thanks to new tag auditing support from ObservePoint . The Web analytics company introduced auditing support for more than 50 online marketing...

Cybercrime Threatens the Holidays

Online purchases increase during the holiday season. Unfortunately, so does cybercrime. In fact, a new report reveals that the ThreatMetrix Global Trust Intelligence Network screened one in four U.S. e-commerce transactions on Black...

Tracking the Time of Digital Employees

There are a lot of distractions for the everyday Internet professional. Couple with a more mobile workforce, how can enterprises ensure that their employees are staying on task, and remaining productive? Business management automation...

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Video Campaigns That Run Anywhere (and Everywhere)

Online video is the fastest growing segment of digital ad spending in the U.S, according to eMarketer, with digital video spend expected to more than double, from approximately $4 billion to $8 billion, between 2013 and 2016. Isn't...

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WePay Sees Massive Growth; Crowdfunding in Focus

The popularity of crowdfunding is accelerating rapidly and technology solutions have emerged which are capitalizing on the trend. The WePay platform, for example, recently announced that it is now processing up to $1.5 million per...

Loyalty Tech & Customer Engagement at Cobone

Loyalty, engagement and rewards - they're far more than today's top buzzwords. They are a way of being for many of the savviest brands in business today. And they are reaping the rewards. PunchTab recently announced that several...

Push Notifications with Roost for Wordpress

If you are posting new content to your Wordpress blog with some regularity and want to ensure that the maximum number of subscribers are viewing it, you might want to consider Roost's new plugin which sends push notifications to...

Dropbox Gets Enterprise-Friendly

File-sharing service OneHub has announced an integration that will provide Dropbox business users greater sharing and collaboration features. Users that connect with OneHub will have a set of tools to securely share information and...

5 Social Contest Platforms

One of the best ways for brands to garner visibility on the social Web is with promotions like contests and sweepstakes. The rules and regulations of social networks, however, can turn this fun task into a rather large headache. For...

A Smarter Place for Brand Assets

Wouldn’t it be nice to have one central location for accessing all of your business’s digital images and brand assets? If you answered yes, take a minute to check out Smartimage , a cloud-based image management solution...

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