ADSPACE, the Contextual Advertising Conference and Expo co-located with ad:tech will now, and forevermore, be known as the Content Revenue Strategies Conference & Expo.
"We changed the name of the ADSPACE Conference to Content Revenue Strategies, because we think that the new name better explains our mission of educating and connecting people interested in profiting from contextual advertising online," says David Rodnitzky, Director of Content Revenue Strategies.
Sponsored by Google, AOL Advertising, eBay, Payoneer, DOCLIX and many other contextual providers, Content Revenue Strategies (CRS) is a day-long conference featuring industry leaders, innovative companies, experienced investors, savvy internet marketers and Google AdSense representatives. One of those "thought leaders" by the way is yours truly (Pete Prestipino, Website Magazine Editor-In-Chief). I'll be speaking on a panel during the conference. A synopsis of the discussion that will take place on November 5th is included below.
Why Premium Publishers are Going Direct: Lessons for Small & Medium Publishers
There's an alarming trend that larger publishers are reducing inventory that run certain ads via ad networks. Why is this? Are larger publishers working with contextual advertisers directly instead of via advertising networks. Is the online publishing industry following the online airline and retail industries? Hear from leading experts and publishers about why they are investing in direct sales channels to target advertisers. Listed to the unbiased panel as they explore why premium publishers are going direct and the learnings for small and medium publishers.