---
title: Creating Immersive Video Experiences with Brightcove
description: Cloud-based video service Brightcove has released a several new products that will enable enterprise...
---

[Content Marketing Magazine | News, Tips, Insights & Thought Leadership](https://www.websitemagazine.com/content)

# [Creating Immersive Video Experiences with Brightcove](https://www.websitemagazine.com/content/creating-immersive-video-experiences-with-brightcove)

 Written by [Pete Prestipino](https://www.websitemagazine.com/content/author/pete-prestipino) | May 8, 2014 5:00:00 AM

**Cloud-based video service Brightcove has released a several new products that will enable enterprise marketers to drive additional performance from their video initiatives.**

 Brightcove's Video Marketing Suite consists of the Brightcove Video Cloud online video platform and Video Cloud Live, Brightcove Gallery (see video below) and a number of marketing automation software integrations, including a new Cloud Component for Oracle Eloqua. The Brightcove Gallery is essentially a portal which boasts some built-in SEO features, a responsive design, social sharing and conversion tools, enabling marketers to create their own video channels, product showcases, microsites and even provide customers with a video support center.

 "The digital marketing space is evolving and expanding rapidly, with marketing budgets reallocated from traditional advertising models to experience and content-driven marketing," said Steve Rotter, vice president of marketing at Brightcove. "Brands are becoming digital publishers, creating original content to attract and retain customers, and video is a crucial part of their marketing mix. With today's announcement, Brightcove is making it easy for marketers to utilize video as part of larger campaigns with a single, unified interface that supports new discovery, delivery and conversion models."

[View full post](https://www.websitemagazine.com/content/creating-immersive-video-experiences-with-brightcove)

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