---
title: Engage With a Trunk Full of Stock Videos
description: "Generate more ad revenue, enhance your Web content and better engage your readers - all with video?\n..."
---

[Content Marketing Magazine | News, Tips, Insights & Thought Leadership](https://www.websitemagazine.com/content)

# [Engage With a Trunk Full of Stock Videos](https://www.websitemagazine.com/content/engage-with-a-trunk-full-of-stock-videos)

 Written by [Peter Devereaux](https://www.websitemagazine.com/content/author/peter-devereaux) | Jul 25, 2013 5:00:00 AM

Generate more ad revenue, enhance your Web content and better engage your readers - all with video?

 

Most online advertising is calculated on a CPM (Cost per Mille) basis. This means that the more people who view a page, and the longer they spend on that page, the more advertising revenue is generated from it.

 

This is where videos come in. Video increases engagement on a website, meaning that the time spent on a publisher's site increases by more than two minutes when video is part of the core offering. So, what are your options? The most obvious is to produce videos in-house. 

 

In April of this year, Website Magazine published [10 Tips for Overnight Web Video Superstardom](https://www.websitemagazine.com/blog/2013/04/12/Become-an-Overnight-Web-Video-Superstar-10-Tips), which serves as a terrific starting point for creating, hosting and promoting Web videos. 

 

If your enterprise wants to take a different path, however, there are services like startup [VideoElephant](https://www.videoelephant.com/), which provided the graphic in this article, that can help. VideoElephant is basically the iStockphoto or Shutterstock for video. 

 

VideoElephant offers more than 50,000 premium short-form videos for instant purchase and download to help companies generate more ad revenue, enhance their Web content and better engage their readers. VideoElephant operates with a [subscription-based](https://www.videoelephant.com/) business model. 

 

[View full post](https://www.websitemagazine.com/content/engage-with-a-trunk-full-of-stock-videos)

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