eBay Sellers have a new and rather interesting tool at their disposal and it could put video front and center on the marketplace.
Available for Apple iPhones, iPads and iPod touch mobile devices running iOS 7 or later, ZAP-EB is an app that enables eBay sellers to create videos from product photos using the merchant's own voice narration and touchscreen gestures, upload them on YouTube and easily embed them in their eBay listings. The app leverages Jigsaw's Zoom and Point (ZAP) technology, and looks like a strong alternative to slide-show apps and sometimes complicated video editing tools.
With the free version of ZAP-EB, users can create a ZAP Video with up to three images that is 30 seconds long, which could, for example, be used for creating brief product introductions. With the ZAP Plus in-app purchase ($1.99), users can create videos with up to 12 images that are two minutes long. ZAP-EB also allows users to add a background music track to the videos they create. To remove the watermark, there is an additional in-app purchase required for $4.99.
"Video is one of the most powerful tools available in online selling and marketing. And eBay has done a great job of enabling their sellers to employ embedded video clips in their eBay listings. But creating quality videos has long been a challenge for most online sellers, because of the complexity of video capture software and the need to edit the videos before uploading," said Ross Q. Smith, Jigsaw Co-founder and CEO. "ZAP-EB changes all that by enabling eBay sellers to make high quality ZAP videos using their iPhone or iPad, product photos and their voice narration- all without the hassle, complexity and cost of traditional video creation and editing. Now, for the first time ever, eBay sellers can easily and affordably add the power of high quality videos to their listings without hiring a studio or taking acting lessons."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.