Popular social media management platform Hootsuite has unveiled a new iOS app to help users discover and share content on mobile devices.
The app, dubbed Suggestions for mobile, makes it easier for users to discover, schedule and share content from their smartphones. In fact, the app aims to take the guesswork out of deciding which content to share with followers by providing a curated list of timely articles and blog posts based on a users' interest and expertise. The app can also help users better engage with their followers and build stronger relationships.
"The ability to share quality content with followers is critical to social success," said Ryan Holmes, CEO of Hootsuite. "Customers often tell us that they want to share more on social media, but that it's too time-consuming. Suggestions for mobile allows people to easily find and share content wherever they are and when it's most convenient for them."
With the app, users can reduce the time it takes to discover content, share content to social networks with a single swipe and schedule content in advance. It is important to note that Suggestions for mobile is also available as a Web feature in Publisher.
"We use Suggestions to improve the heartbeat of our clients' social media profiles and they are thrilled with the content they're seeing. Not only are the suggested articles relevant to their industries, but they are also interesting and timely. We like Suggestions so much, we also use it for our own brand," said Jonathan Goodman, president of Internet marketing agency, Halyard Consulting.