In Pursuit of Customer Engagement

Authentication solution LogMeIn has acquired Nanorep, a company that provides a self-service chatbot and virtual assistant.

Nanorep uses artificial intelligence and natural language processing technologies to create solutions that make self-service more engaging and intuitive. Brands including Intuit, FedEx, Toys"R"Us and Vodafone are currently using Nanorep for some of their key customer service initiatives.

LogMeIn's recently released a new customer engagement (CRM) platform, Bold360, and many will see the Nanorep acquisition as another opportunity to deliver more human, more personalized and more intelligent customer engagement solutions. 

"Artificial intelligence is changing the way we interact with our favorite brands and will play a critical role in the future of customer engagement," said Bill Wagner, CEO, LogMeIn. 

"With Nanorep, we gain proven technology and AI expertise that expands our Bold360 offering, accelerates our customer engagement vision and provides a natural path for us to leverage these emerging technologies across our entire portfolio. We believe in the ability of technology to unlock the potential of the modern workforce and with the addition of Nanorep we are going to be able to deliver solutions that will help our customers achieve the next generation of humanized and personalized customer service."