Technology versus Creativity
by Jim Panagas
Technology versus Creativity
When you stop and think about it, the marketing industry has undergone some radical changes in recent years. ...
The Impact of AI-Generated Emotional" Language on Customer Engagement"
by Pete Prestipino
The Impact of AI-Generated Emotional
Digital marketers can gain a competitive edge in today's always-on landscape by better understanding and ...
How to Use GDPR as a Catalyst for Better Results
by Garret Mann
How to Use GDPR as a Catalyst for Better Results
The European Union's General Data Protection Regulation (GDPR) has sparked a lot of anxiety among marketers. ...
9 Key Marketing Strategies You May Have Neglected
by Lexie Lu
9 Key Marketing Strategies You May Have Neglected
Most companies today spend a good portion of time and resources marketing to consumers. There are basic ...
The Actual Management of Content
by Maja Mrsic
The Actual Management of Content
Poorly designed content marketing campaigns can make even the most ambitious projects crumble. Marketers get ...
Copywriting vs. Content Marketing: Main Differences and Commonalities
by John Obstander
Copywriting vs. Content Marketing: Main Differences and Commonalities
Frequently confused, Copywriting and Content Marketing truly share the same genes. Yet they differ in their ...
The Big Difference that Customer Onboarding Makes
by Pete Prestipino
The Big Difference that Customer Onboarding Makes
Once companies have invested their resources (time or money) in acquiring new customers (those users who have ...
Video Interaction Tools from Vimeo
by Pete Prestipino
Video Interaction Tools from Vimeo
Video is a challenging asset for marketers to develop, distribute and analyze - or at least it has been. ...
7 Tools to Automate Time-Consuming Marketing Tasks
by Dario Supan
7 Tools to Automate Time-Consuming Marketing Tasks
Business process automation is rapidly rolling out across many business functions and has fast become a ...
The Landing Page Testing Starter Guide
by Terry Clayton
The Landing Page Testing Starter Guide
While being organized, well intentioned, and insightful are certainly good qualities/attributes to have for ...
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