According to In-Stat, the overall online video market will reach $4.5 billion in 2012, up from $1.2 billion in 2008. That includes user-generated video. Bernstein Research estimates numbers twice as high. What it all means is that users of all types are getting used to - and ravenously consuming online video in many formats, including advertising. If your business is not in the online video game, it's time to get started.
SpotMixer is an online video advertising service that has been gaining serious traction since its May launch. Now they have announced a new crop of templates that businesses can choose from to get started with. A variety of industry-themed templates are available as well as video and stock photography options - which you can combine with your own materials - music selections, full editing capabilities and distribution channels, including local and national TV advertising. Businesses can create ads on SpotMixer for free, then pay a monthly subscription (starting at $59) when ready to publish and distribute the ads.
"With SpotMixer, our goal is to give businesses the best of both worlds," said Mark Moore, CEO of One True Media, which owns and operates SpotMixer. "Unlike other video ad services providers, we do not limit advertisers to stock footage or pre-built ads in order to make it 'easy', and we do not require advertisers to pay us or third-party videographers in order to produce a 'custom' ad. In a single interface, we give customers all the tools and all the options to produce the ads they want, and distribute them via the channels that will reach their target audience. Our unique offering is the reason why SpotMixer is seeing such rapid adoption in the market."