Video is a challenging asset for marketers to develop, distribute and analyze - or at least it has been.
Vimeo recently announced several enhancements for members of its Business-level offering, including the introduction of interactive video cards, a mobile-first tool designed to help marketers and video professionals drive viewer engagement.
Cards, which are available on Vimeo's embeddable video player, can be set to appear at any point during playback and provide supplementary information or links to a custom destination.
Vimeo also rolled out new end screens that now provide eight different ways to customize what appears after the video including clickable background images, thumbnails or call to action buttons.
Users of the system are also now able to set their email capture field to appear before, during or after their video, with the option to withhold their video behind the email capture field. What's more, those emails can then be imported into email marketing services including MailChimp, Campaign Monitor and Constant Contact.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.