--- title: What's GoDaddy Got Up Its Digital Sleeve? description: The USPTO (United States Patent and Trademark Office) has issued two patents to Godaddy for appraisi... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-04-7156-PM-Apr-10-2023-01-02-48-2468-PM-Apr-25-2023-03-00-20-8992-AM-May-01-2023-08-18-31-0301-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # What's GoDaddy Got Up Its Digital Sleeve? ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/domains/author/peter-devereaux) 22 May, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/domains/whats-godaddy-got-up-its-digital-sleeve](mailto:?Body=https://www.websitemagazine.com/domains/whats-godaddy-got-up-its-digital-sleeve) - Link Copied! ![What's GoDaddy Got Up Its Digital Sleeve?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-04-7156-PM-Apr-10-2023-01-02-48-2468-PM-Apr-25-2023-03-00-20-8992-AM-May-01-2023-08-18-31-0301-PM.png) **The USPTO (United States Patent and Trademark Office) has issued two patents to Godaddy for appraising domain names using comparative data and a domain appraisal algorithm.** The domain name related patents essentially cover a process of "spinning" to create domain name permutations (variations) as well as the method to automatically generate an appraisal. It's pretty interesting stuff for domainers - particularly those selling in the GoDaddy aftermarket. So what's Godaddy got up its digital sleeve? Who knows, but by the sounds of it, it's likely aspirations to a better position in the domain after market. We're looking at you Flippa. Below is a summary/excerpt of the domain valuation patent: *The appraisal may be accomplished by breaking the valuation of the domain into five logical groupings, possibly including evaluation of "5 P's" related to the domain name. Evaluation of "precision" may include the number of distinct keywords found, the length of the name and the number of keywords found in the dictionary. Evaluation of "popularity" may include various search engine search result metrics and tracking of words searched per month. Evaluation of "presence" may include the age of the domain, and the rank of the web site according to web ranking services or software. Evaluation of "pattern" may include the number of premium characters, the part of speech (such as noun, plural noun, verb, adjective, etc., possibly considering if the domain is a one word domain), the relationship of vowels and consonants etc. (possibly considering if the domain is a 4-5 character word). Evaluation of Pay-Per-Click, or PPC, may include the maximum number of pay-per-click bids from various advertising tracking services or software, and the number of ads returned within search engine searches. A dynamic multiplier based on registration statistics for each of several top level domains (TLDs) may then be applied to the domain evaluation. This multiplier may be used to give a very accurate measure of domain scarcity to let a user or evaluator know how rare a domain name is.* ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/domains/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [Forwarding Domains to Affiliate Sites ![Forwarding Domains to Affiliate Sites](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-04-7156-PM-Apr-10-2023-01-02-48-2468-PM-Apr-25-2023-03-00-20-8992-AM-May-01-2023-08-18-31-0301-PM.png)](https://www.websitemagazine.com/domains/forwarding-domains-to-affiliate-sites) ### [O.CO Goes to Overstock.com for 350K ![O.CO Goes to Overstock.com for 350K](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/oco-mini-3-1-1-1.gif)](https://www.websitemagazine.com/domains/o-co-goes-to-overstock-com-for-350k) ### [Rethinking Domain Name Valuation ![Rethinking Domain Name Valuation](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/godaddy-mini-3-1-1-1.jpg)](https://www.websitemagazine.com/domains/rethinking-domain-name-valuation) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Domains [![Selling Domains at Freelancer's FreeMarket](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/domain-featured-image-1-1.webp) Selling Domains at Freelancer's FreeMarket](https://www.websitemagazine.com/domains/selling-domains-at-freelancers-freemarket) [![QUICK HIT: The Dot COM Landscape Keeps Expanding](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/domainnames2-Jan-22-2023-11-41-09-7068-PM-2-1-1.jpg) QUICK HIT: The Dot COM Landscape Keeps Expanding](https://www.websitemagazine.com/domains/quick-hit-the-dot-com-landscape-keeps-expanding) [![Rethinking Domain Name Valuation](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/godaddy-mini-3-1-1-1.jpg) Rethinking Domain Name Valuation](https://www.websitemagazine.com/domains/rethinking-domain-name-valuation) [![Marketing for a cause: How D2C brands are creating stronger bonds with consumers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_1337425334-2-1-1-1.jpg) Marketing for a cause: How D2C brands are creating stronger bonds with consumers](https://www.websitemagazine.com/domains/marketing-for-a-cause-how-d2c-brands-are-creating-stronger-bonds-with-consumers) [![Can You Sell a Website?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/for-sale26bdf88ec5e163acbc5dff0000ff1aaa-2-1-1-1.png) Can You Sell a Website?](https://www.websitemagazine.com/domains/can-you-sell-a-website) [![5 Things to Look for When Buying a Revenue-Producing Website](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shop-2-1-1-1.png) 5 Things to Look for When Buying a Revenue-Producing Website](https://www.websitemagazine.com/domains/5-things-to-look-for-when-buying-a-revenue-producing-website) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/domains/author/peter-devereaux" }, "dateModified" : "2023-05-01T20:19:07.123Z", "datePublished" : "2013-05-22T05:00:00.000Z", "headline" : "What's GoDaddy Got Up Its Digital Sleeve?", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-04-7156-PM-Apr-10-2023-01-02-48-2468-PM-Apr-25-2023-03-00-20-8992-AM-May-01-2023-08-18-31-0301-PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/domains/whats-godaddy-got-up-its-digital-sleeve", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "What's GoDaddy Got Up Its Digital Sleeve?", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```