Ever since Amazon launched its #AmazonCart feature on Twitter, social commerce has been a hot topic in the tech industry.
Although the idea of driving sales through social networks isn't new, social commerce hasn't gained very much steam over the years. However, that doesn't mean that merchants should abandon the idea altogether. In fact, when used correctly, social commerce can help merchants increase sales, engagement and their social following.
That said, it is important for merchants to explore all of the technologies and strategies available before getting started with social commerce.
Social Network(s): Facebook and Instagram Soldsie is making a name for itself in the social commerce space, as the company recently raised $4 million in Series A funding. With Soldsie, retailers can sell products on both Facebook and Instagram. The platform allows consumers to make purchases by commenting "Sold" on participating retailers' product posts. After a consumer takes the step to comment on the post, they are automatically sent an email invoice for their order and then are able to check out.
Social Network(s): Facebook Merchants can set up a Facebook (f-commerce) store with Easy Social Shop. The platform integrates easily with popular ecommerce platforms including Etsy, Shopify, eBay, Amazon, Wix, Magento and PrestaShop. Moreover, when merchants refresh information like product prices, images and text, Easy Social Shop automatically updates the information on Facebook too. It is also important to note that the Easy Social Shop's f-commerce stores are customizable and can be used to reach a global audience, as the platform is localized in seven different languages.
Social Network(s): Facebook, Twitter and Instagram Chirpify takes hashtags to a whole new level. Through the platform, brands can use "#actiontags" to activate their social campaigns. Essentially, #actiontags are specific hashtags that brands can promote within their campaigns that consumers can use on Facebook, Twitter and Instagram to take an action, such as make a purchase or enter a contest. Once the #actiontag is used, Chirpify helps to complete the action by responding immediately to collect the consumer's data. Moreover, Chirpify offers analytics and a dashboard so merchants can keep track of their #actiontag efforts, as well as a landing page manager that enables them to configure customized landing pages for their campaigns.
Social Network(s): Facebook Ecwid merchants can set up a Facebook store in just a few clicks. The platform syncs with a merchant's main store instantly, enabling them to manage both stores from one control panel. Plus, consumers can make purchases directly from Facebook, instead of being directed to the merchant's traditional website. Ecwid notes that on average, retailers see a 15 percent increase in revenue when they use the Ecwid Facebook App.
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver