Retailers Embracing the Multichannel World; Monetate Comes to Hybris

It's a multichannel world and the savviest retailers are learning to not just survive in it, but thrive - and they are using the best available tools on the market to make it happen. 

Monetate recently announced a software integration with commerce platform provider hybris software (an SAP company), wherein hybris customers will be able to add Monetate functionality to the hybris B2B and B2C Commerce platform.

The Monetate "add-on" was built by Pragiti, a certified hybris technology partner, and will be available to customers via the hybris Extend online integration marketplace. Once the add-on is installed, Monetate will be completely integrated with the hybris platform, providing hybris customers access to Monetate's products for websites, email and display advertising.

"Today's top global brands know that in order to stay relevant, they need to tailor the online experience to the individual customer," said Colton Perry, vice president of partnerships, Monetate. "This is an extremely potent partnership and one we're very proud to announce. Partnering with hybris allows us to further extend the Monetate brand globally, during a time of rapid growth for our company."