---
title: Another Day, Another Social Ecommerce Solution; Atrinsic Acquires Shopit
description: Another day, and another social ecommerce solution is in the news. Digital marketing and advertisin...
image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shopit-4-1-1-1.gif
---

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# Another Day, Another Social Ecommerce Solution; Atrinsic Acquires Shopit

![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg)

[by Pete Prestipino](https://www.websitemagazine.com/ecommerce/author/pete-prestipino) 05 Aug, 2009

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**Another day, and another social ecommerce solution is in the news. Digital marketing and advertising service provider [Atrinsic](https://atrinsic.com/) has acquired [Shopit](https://www.shopit.com/), an ecommerce platform that enables buyers and sellers to complete transactions on social network sites like Facebook and MySpace.**

Earlier versions of the application have been downloaded nearly 800,000 times, demonstrating both the application's ability to engage audiences and what seems to be an overall need in the social media environment for such solutions. 

 

"This acquisition fits perfectly with Atrinsic's continuing transformation into a cross-platform digital content and marketing services network," said Burton Katz, CEO of Atrinsic. "Our ability to cost-effectively drive a larger audience conducting commerce within the ShopIt social media application, employ a toolbar product providing constant presence on the user's desktop, and develop a ShopIt mobile application to be introduced during the second half of the year aims to catapult us into both the social and [mobile commerce](https://www.websitemagazine.com/definition/m-commerce) markets with blazing speed."

 

ShopIt will be releasing a new version of the application that according to the company will make it easier for sellers to establish storefronts and provide tools for storefront management, merchandising, payments and shipping, as well as tools that enable sellers to import existing listings from ecommerce sites like eBay and Yahoo Stores. The new application will also be accessible through mobile devices.

![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg)

[Pete Prestipino](https://www.websitemagazine.com/ecommerce/author/pete-prestipino)

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.

- <https://www.linkedin.com/in/prestipino>
- <https://www.antennagroup.com/>
- [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com)

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