Customer Experience & The Last Digital Battlefield

Customer experience has become the one of the last battlegrounds for merchants trying to differentiate their brands and captivate shoppers; those able to deliver on the promise of outstanding personalized experience will be the only ones that stand a chance, and partnerships are being formed each and every day to make this a reality.

GoECart, a provider of enterprise order management and unified commerce solutions, for example, has announced a partnership with LiquidPixels to bring dynamic imaging product-configurator features to its retail and B2B clients.

"Dynamic imaging is now a requirement - essential for being competitive and providing the best possible shopping experience for online shoppers," said Steve Kristy, LiquidPixels CEO. "What was previously a luxury has now become a staple for ecommerce sites. We're leading the innovation and happy to help partners such as GoECart show their merchants that dynamic imaging is a necessity and how quickly it can provide value."

LiquidPixels solutions power a wide range "product configurators", which allow shoppers to design a nearly unlimited range of product concepts and preview them instantly online. Users can mix, match, add and delete objects such as furniture, clothing, custom text, patterns, textures, and colors. Retailers, interior designers, manufacturers, marketers and any online business that relies heavily on images can benefit from these solutions.

"From customer feedback and tough industry competition, we at My Wedding Reception Ideas (MWRI) realized years ago, the need for a robust online proofing system to allow our customers to view their personalized products before purchasing. My Wedding Reception Ideas and GoECart partnered with LiquidPixels to develop a robust online proofing experience so customers are confident their wedding decorations, favors, or gifts are personalized just the way they want." says Raymond Miller, President of My Wedding Reception Ideas ( "MWRI has been a GoECart client for 14 years, creating a solid relationship, trust, and confidence that GoECart would be able to deliver exactly what MWRI needs to offer an exceptional shopping experience to their online customers."

Liquid Pixels Product Configurator