--- title: Doubling AOV with Behavioral Commerce description: The more you know about your customers, the better positioned you are to sell them products - and se... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shopping-cart-icon-Jan-22-2023-11-42-52-0847-PM-4-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Doubling AOV with Behavioral Commerce ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/ecommerce/author/pete-prestipino) 07 Feb, 2012 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/doubling-aov-with-behavioral-commerce](mailto:?Body=https://www.websitemagazine.com/ecommerce/doubling-aov-with-behavioral-commerce) - Link Copied! ![Doubling AOV with Behavioral Commerce](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shopping-cart-icon-Jan-22-2023-11-42-52-0847-PM-4-1-1.png) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/shoppingcart-mini-Jan-22-2023-11-42-09-2995-PM-1-1-1.gif?width=80&height=80&name=shoppingcart-mini-Jan-22-2023-11-42-09-2995-PM-1-1-1.gif)The more you know about your customers, the better positioned you are to sell them products - and sell more in general. Online hat retailer Hats in the Belfry can apparently attest to that.  The internet retailer selected retargeting and behavioral commerce platform [Steelhouse](https://www.steelhouse.com/), an Ad-Tech Innovation award winner, and saw its average order values increase a whopping 95 percent. Steelhouse enabled the retailer to segment shoppers based on their buying habits and then engage them in a 1-on-1 dialogue (go ahead, call it what it is - live chat) with those customers in real time on the site.  As a test, [Hats in the Belfry](https://www.hatsinthebelfry.com/) targeted the "Toe-in-the-Water Shopper," - one who places relatively low dollar item(s) in their cart and then purchases the item(s). The retailer offered a 15-percent discount on orders of more than $75 to Toe-in-the-Water shoppers, and in doing so, increased their average order values from $53.67 to $104.16. "With the SteelHouse platform, we can deploy real-time offers to dozens of segments of shoppers in order to maximize our average order value and revenue by shopper type," says James Sackar, ecommerce general manager of Hats in the Belfry. "We're able to see the results immediately hit our bottom line." ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/ecommerce/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [The Impact of Late and Inaccurate Deliveries on Customer Loyalty ![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg)](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) ### [Top 50 Customer Relationship Management Solutions ![Top 50 Customer Relationship Management Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-50-42-2994-PM-Apr-10-2023-01-15-57-0982-PM-2-2.png)](https://www.websitemagazine.com/ecommerce/top-50-customer-relationship-management-solutions) ### [Square Cash Now Available for Business Use ![Square Cash Now Available for Business Use](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/squarecash-mini-Jan-22-2023-11-46-25-0939-PM-1-1-1.jpg)](https://www.websitemagazine.com/ecommerce/square-cash-now-available-for-business-use) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/ecommerce/author/pete-prestipino" }, "dateModified" : "2023-05-01T20:30:43.896Z", "datePublished" : "2012-02-07T06:00:00.000Z", "headline" : "Doubling AOV with Behavioral Commerce", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shopping-cart-icon-Jan-22-2023-11-42-52-0847-PM-4-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/ecommerce/doubling-aov-with-behavioral-commerce", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Doubling AOV with Behavioral Commerce", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```